10 Best Email Marketing Software for 2022 (Free & Paid)
If you own a company and you have a marketing department of any kind, you probably need an email marketing strategy. In all likelihood, you’ve got a few hundred or even a few thousand people who are subscribed to some kind of email service you have, even if you run a small company.
There are numerous email marketing platforms, I narrow down to 10 best email marketing software for 2022. Most of the software are paid on a monthly basis, however some are free to try.
Managing all of that incoming and outgoing mail is a challenging job, even for an entire marketing department.
What your business needs is something that can send mass emails, track your engagement numbers, and segment your subscribers based on how much business they do with your company.
Well, if you’ve been looking for such a service, your search ends here. We’ve gone ahead and compiled a list of 10 best email marketing software available.
Almost any list of the top email marketing services you can find will mention Constant Contact. Constant Contact is one of the best-known names in the email marketing business, and they’re especially good to invest in if you’re a small business owner.
They’re also one of the longest-running services in the business, having been founded in 1995. Constant Contact is a great service that is easy to use but is also highly customizable in order to suit your company’s needs.
Constant Contact has over a hundred different email templates that are all optimized for mobile users, as well as real-time analytics and reporting on your engagement levels. You can also create and distribute things like coupons and polls.
This service also comes with some handy automation tools if you opt for the premium version. You can set up automatic emails for new subscribers and create drip campaigns.
What sets Constant Contact apart from other email marketing services is its awesome event management abilities.
You can track in real-time how many people have registered for your event, issue event tickets that your customers can print out or have on their phones, and design custom event registration forms to get whatever details you want for your event attendees.
Constant Contact is available as a subscription-based service. There are two plans available for you to choose from; the basic Email plan, and the more advanced Email Plus plan.
It’s a monthly payment, and the price of each payment depends on how many people are in your list of subscribers. One great thing about this service is that if you’re able to exceed 10000 subscribers, you automatically get upgraded to the Email Plus plan!
Here’s a look at some of the prices you can expect to pay:
- Starts at: 0-500 subscribers – $20/month
- Ends at: 5,001-10,000 subscribers – $95/month
- Starts at: 0-500 subscribers – $45/month
- Ends at: 35,001-50,000 subscribers – $335/month
Mailchimp is also one of the biggest names in the email marketing world. Over 1 billion emails are sent every day via Mailchimp, and they have over 12 million customers as of 2020.
Mailchimp is a great service for startup companies. This service is available in four different plans.
The most basic plan gives you a decent selection features like a selection of basic templates, one-step automations, and the ability to create surveys, websites, and custom domain names for landing pages.
If you move up to the higher-tier plans, you get features like custom templates, behavioral-targeting automations, advanced segmentation, advanced audience insights, and phone support.
It’s great because you can have a really simple and accessible email marketing service if you don’t need too many bells and whistles, or you can have a ton of functionality and different features all in one service if that’s what you need.
It makes Mailchimp excellent for both large and small businesses.
The best thing about Mailchimp is that its entry-level plan is completely free!
As long as you have 2000 subscribers or fewer, you can have access to the Free plan for as long as you want. And with the Free plan, you still get some pretty useful features like basic audience segmentation, behavioral targeting, and the ability to build your own landing pages and get analytics for those pages.
Mailchimp has four service plans available, which are Free, Essentials, Standard, and Premium. Here’s how the cost of the paid plans breaks down:
- Starts at: 500-1,499 subscribers – $10/month
- Ends at: 40,001-50,000 subscribers – $259/month
- Starts at: 500-2,499 subscribers – $15/month
- Ends at: 75,001-100,000 – $499/month
- Starts at: 10,000-14,999 subscribers – $299/month
- Ends at: 150,001-200,000 subscribers – $1,099/month
What makes GetResponse special is that it’s not just an email marketing service, it’s great for online marketing in general.
Aside from giving you tools to create custom emails, GetResponse also lets you build your own landing pages and even create webinars. It’s a jack of all trades when it comes to online marketing services.
GetResponse also has really solid automation features, like autoresponders and automation templates, which are included even in the entry-level plan.
GetResponse comes bundled with an app called Autofunnel. Autofunnel can be used to make fully-automated funnels for whatever you need.
If you haven’t heard of a “funnel” in the context of marketing, a funnel is a series of different online elements, like Facebook ads, landing pages, emails, online stores, payment processors, and a ton of other things that are designed to get customers interested in your products and help them make purchases as easily as possible.
You can create whatever funnel suits your company’s goals, and Autofunnel will completely automate the whole process for you!
GetResponse comes in four different versions, which are Basic, Plus, Professional, and Max. All versions except Max come with a free trial, so you can test them all out and see which one suits your company best. Here’s the cost of each version.
- Starts at: 1,000-2,499 subscribers – $15/month
- Ends at: 50,001-100,000 subscribers – $450/month
- Starts at: 1,000-2,499 subscribers: – $49/month
- Ends at: 50,001-100,000 subscribers: – $499/month
- Starts at: 1,000-2,499 subscribers: – $99/month
- Ends at: 50,001-100,000 subscribers: $580/month
- Custom pricing depending on your list size and other factors
Sendinblue is another good email marketing service for new companies because it’s built to be very easy to use.
Even with the basic plan, you get stuff like a mobile-friendly email designer, unlimited contacts, advanced segmentation, customizable sign-up forms, and real-time reporting on analytics, to name just a few features.
Other plans give you even more stuff, like the ability to create Facebook ads and custom landing pages, and the removal of the daily limit for the number of emails you can send.
Like Mailchimp, Sendinblue is another great email marketing tool for new companies because its most basic plan is completely free. This makes it super easy to get your email marketing campaigns off the ground quickly.
Sendinblue also lets you create email automation workflows, which can automatically send your subscribers emails or text messages and then separate them into different lists as well as updating their info in your database.
Other than the Free plan, Sendinblue is available in three different plans: Lite, Premium, and Enterprise. Unlike the other email marketing services we’ve talked about so far, Sendinblue’s prices are based on the number of emails you send daily instead of the number of subscribers you have.
- Starts at: 10,000 emails/month – $25/month
- Ends at: 100,000 emails/month – $99/month
- Starts at: 20,000 emails/month – $65/month
- Ends at: 1,000,000 emails/month – $599/month
- Custom prices for custom volume of emails and other features
ConvertKit is one of those email marketing services that focuses more on filling a niche rather than trying to be everything all at once.
As for whether it’s right for you, it depends on what kind of business you have and what you need from a marketing service. It doesn’t have too many email templates, and the templates it does have aren’t highly customizable.
But the advantage of these templates is that they make your emails appear much more personalized and less corporate. Depending on what kind of business you run, this can be very important.
The main draw of ConvertKit is that it’s specifically designed to be used by “creators”- meaning bloggers, entrepreneurs, authors, and other artists, who want to get the most engagement possible out of their fans and customers.
ConvertKit is also great at helping you set up automated email funnels using a visual builder. Having visuals gives you a better picture of how your email sequences will go when a customer is interacting with them.
ConvertKit’s basic plan is also completely free!
Other than the Free plan, ConvertKit is only available in one other version, the Complete plan. You’ll need to buy the complete plan if you want to manage more than 1,000 subscribers.
You can subscribe to the Complete plan with either monthly or yearly payments. If you subscribe to the yearly plan, you get a slightly reduced cost per month.
- Starts at: Up to 1,000 subscribers – $29/month
- Ends at: 800,001-900,000 subscribers – $3,999 month
- Starts at: Up to 1,000 subscribers – $25/month
- Ends at: 800,001-900,000 subscribers – $3,333/month
ActiveCampaign is one of the best services for creating automated funnels. Like GetResponse, it’s more of an all-in-one kind of marketing service than one that is focused just on email marketing.
It comes with a ton of different tools and features, but it also includes guides that will show you how to use everything it offers to help you get the most out of it.
ActiveCampaign comes with a built-in CRM (customer relationship management) as well as an incredibly comprehensive lead scoring system.
Lead scoring is a way to give points to individual subscribers based on the actions they take when interacting with your emails and your landing pages. You just set up the different process trees for the different actions your customers take, and ActiveCampaign does the rest.
ActiveCampaign also has one of the best deliverability rates of any email marketing service. This means that your subscribers’ inboxes are less likely to see your emails as spam and filter them out.
While it lacks any free plans, ActiveCampaign is still priced fairly competitively when compared to some of the other services on this list.
You have four plans to choose from: Lite, Plus, Professional, and Enterprise. You can pay by the month or by the year, and the cost is reduced if you pick the annual option.
Custom pricing options are also available if you want to exceed the subscriber limit for any of the plans.
- Starts at: Up to 500 subscribers – $15/month (monthly), $9/month (annually)
- Ends at: Up to 100,000 subscribers – $459/month (monthly), $369/month (annually)
- Starts at: Up to 500 subscribers – $70/month (monthly), $49/month (annually)
- Ends at: Up to 25,000 subscribers – $399/month (monthly), $319/month (monthly)
- Starts at: Up to 500 subscribers – $159/month (monthly), $129/month (annually)
- Ends at: Up to 25,000 subscribers – $599/month (monthly), $479/month (annually)
- Starts at: Up to 500 subscribers – $279/month (monthly), $229/month/annually)
- Ends at: Up to 10,000 subscribers – $499/month (monthly), $399/month (annually)
Drip is a newcomer compared to other email marketing services, but trust us, it’s just as good as any of the other services on this list.
Drip is a great service to use if you’re the owner of an e-commerce store. Whether you’re selling digital or physical products on the web, you can do far worse than Drip to help you manage it all.
Drip lets you monitor a lot of things that will be helpful to you if you own an e-commerce store, like targeting customers who abandon their shopping carts and segmenting new customers from returning ones.
One of Drip’s notable features is revenue attribution. This cool feature helps you get a better understanding of which of your campaigns are actually making you the most money, which can help you plan future campaigns even better.
It also gives you multiple ways to contact customers online, not just through email.
Drip has only one price plan, which adjusts depending on how many people are in your account. If you have over 160,000 subscribers, Drip offers custom pricing depending on your needs.
The amount of emails you can send each month depends on how many subscribers you have. Here are some of the price ranges available to you.
- 100-549 subscribers – $19/month, unlimited emails
- 550-2,499 subscribers – $29/month, unlimited emails
- 5,500-7,999 subscribers – $109/month, unlimited emails
- 35,000-39,999 subscribers – $529/month, 420,000 monthly emails
- 140,000-159,999 subscribers – $1,599/month, 1,680,000 monthly emails
HubSpot gives you a simple, reliable email marketing service that lets you personalize your emails easily. You can even do it yourself without having a graphic designer in your company!
You get a drag-and-drop editor and a bunch of pre-made templates, letting customize the format of your emails however you want. You can easily add images or edit the colors of your emails to get your branding on them just how you like it.
HubSpot also has a great A/B testing tool, although the entry-level plans don’t include it. A/B testing is vital if you want to find out whether one of two versions of something will generate more engagement.
Really, HubSpot’s best feature is its awesome email editor. It’s user-friendly and easy to jump into, unlike some other email editors that can be clunky and daunting to use.
The email editor also lets you preview how your email will look based on the recipient’s inbox. Depending on the email service they use, whether it’s Outlook, Gmail, or Yahoo, your email’s formatting can get really messed up if you don’t optimize it correctly.
HubSpot can help stop you from making such mistakes.
HubSpot offers many of its tools and features for free, including a great deal of its basic email marketing tools. Even with the free version of their service, you still get access to a 1 million subscriber limit, list segmentation, and ad management.
HubSpot has three paid email marketing service plans: Starter, Professional, and Enterprise. Starter is available as a monthly or an annual subscription, while Professional and Enterprise are only available annually.
- Starts at: 1,000 subscribers, $50/month (monthly), $40/month (annually)
- Ends at: 100,000+ subscribers, $3,120/month (monthly), $2,496/month (annually)
- Starts at: 1,000 subscribers, $800/month
- Ends at: 100,000+ subscribers, $3,750/month
- Starts at: 10,000 subscribers, $3,200/month
- Ends at: 500,000+ subscribers, $8,100/month
Mailjet is a fairly popular email marketing service, with over 130,000 businesses currently using it. This makes it not nearly as popular as some of the other services on this list, but Mailjet does have one feature that makes it truly unique, which we’ll talk about in a bit.
Aside from this unique feature, Mailjet features a drag-and-drop feature for building emails, which is more or less the industry standard. You can also view analytics and reports for all of your email campaigns, as you would expect.
With Mailjet’s free plan, you can send 6,000 emails a month, which equals 200 emails a day. This isn’t a very high number, so you’ll need to go beyond the basic plan if you really want to run a successful campaign.
The unique feature that makes Mailjet really worth considering is its real-time collaborative work tools.
If your business has a big email campaign that is being run by many people, you need to be able to communicate quickly, or things are going to go wrong. Mailjet helps make connecting with the other members of your campaign team way easier.
Mailjet lets you incorporate feedback directly into your email templates when sharing them with your team members.
Mailjet’s prices are based on how many emails you want to send in a month instead of the number of subscribers you have. Other than the Free plan, you have the choice of purchasing the Basic, Premium, or Enterprise plans. The other three plans have no daily sending limit.
- Starts at: 30,000 emails/month – $9.65/month
- Ends at: 900,000 emails/month – $334/month
- Starts at: 30,000 emails/month $21/month
- Ends at: 900,000 emails/month – $399/month
- Starts at: 900,000+ emails/month – Custom price
Last but certainly not least, we have AWeber. Like Constant Contact, AWeber has been in the game for 20 years now, and they’re a trusted service that is great for smaller businesses.
Like many of the other email marketing services on this list, AWeber uses drag-and-drop email builders to help you get your emails looking the way you want.
You can create sequences of automated emails, and you have access to helpful data like deliverability rates and the ability to perform A/B testing.
AWeber has a couple of special features. For one, it has a massive selection of email templates, with over 700 different ones to choose from. This is more than pretty much any other email marketing service offers.
AWeber has two available plans: the Free plan, and the Pro plan. The free plan contains everything you need to get your business started, and the Pro plan has everything else you need to take your email marketing to the next level.
The price of the Pro plan only changes depending on how many subscribers you have. No matter how much you’re paying, you’ll always have access to the same tools and features.
You can choose to be billed monthly, quarterly, or annually when paying for AWeber. Here we’ll give you the monthly cost when paying annually. Expect to pay slightly more if you pick either of the other two options.
- Starts at: 0-500 subscribers – $16.50/month
- Ends at: 10,001-25,000 subscribers – $146/month
Conclusion – Top 10 Email Marketing Software
In this article, I selected 10 best email marketing software for 2022. These are just a few of the many email marketing services available. Email marketing is only growing more and more popular, and more companies than ever are jumping on the email marketing bandwagon as a way to boost their sales.
When it comes down to which one is best for your company, that will depend on a lot of things, like your budget and your own marketing needs. A lot of these services have mostly the same functionality, with differences in just the user interface and some of their unique features.
But hopefully, after reading this article, you’ll have a better understanding of some of these services, and you’ll be a bit closer to making your decision. It’s worth it to get started with email marketing as soon as you can; the longer you wait, the more opportunities you’ll miss!