Instapage vs Unbounce 2022: Honest Review and Comparison

Instapage vs Unbounce 2022: Features and Pricing Comparison | Pros and Cons

When it comes down to designing and working with your landing page, it can be tough to know which company to go with, right? Today, we try to compare 2 popular landing page software: Instapage vs Unbounce.

Whether you’re a pro at this or a complete newbie to using landing pages, it can be hard to choose which programs to use. I know that better than anyone – I spent a long time researching.

I wanted to make the perfect landing page, and to do that; I needed the highest quality software available.

So, after going through all of that research, I decided to write up this article. After all, if I can help anyone else out and make things a little easier for them, that’s a bonus.

So, with all of that research behind me, I’m stepping in to give you a hand!

I’m going to try to give you a balanced view of both Unbounce and Instapage to help you decide which is right for you. After all, there are pros and cons for each company.

While I have an opinion on which one is my personal favorite, I know that everyone is an individual. Your needs might be totally different from mine. So you might prefer one program to the other, or you might end up wanting to use them both!

My goal here isn’t to tell you to use one program and avoid the other, so don’t worry about that. Instead, I’m just going to give you all the information you need to know to make the decision yourself. Hopefully, I can make that decision a little less daunting for you!instapage vs unbounce 2022

Right, having said that, let’s get started, shall we?

Instapage vs Unbounce 2022. What’s the background of these two brands?

Before you sign up for a product, you obviously want to know a little bit of background on the two companies, right?

Unbounce is a Canadian company with over a decade of experience. Unbounce software was first launched in 2009, with the goal of producing landing pages for websites.

Instapage Is a slightly younger company, formed in 2012 with a similar goal. Their aims were to build software that helped increase conversion rates while using a product that was accessible to everyone.
Both of these products are aimed at making landing page creation easy for the average person. You don’t need a background in coding to begin using either of these products.

Why do I need a landing page?

If you’re already on this article, I’m going to assume you know a little about the importance of using landing pages and why you should absolutely have one. Just in case you’re still on the fence about this, though, I’m going to drive home just why they’re so vital.

  • A landing page helps to promote and build your brand
    • That’s the key focus of a landing page – it promotes your message, product, or brand!
  • It’s a single focus page
    • While your website has lots of different links and pages that direct your customers’ attention everywhere, a landing page doesn’t
    • This single focus means potential customers are less likely to get distracted or click away from the site

Who might use Unbounce or Instapage?

In short, these products are aimed at those of you who are engaged in any kind of online advertising.
These two products are aimed at the average person – that means they aren’t designed to be used by people with any specialist knowledge in coding. (Which is great for me!) People who might find either Unbounce or Instapage useful include:

  • Individuals involved in online marketing (like bloggers launching a product)
  • Startups or small businesses
  • Marketing companies

What are the pros and cons of each piece of software?

Now that we’ve given you a little of the two companies’ background, we’re going to take you through a shortlist of the pros and cons of each of them.

Personally, I find the pros and cons lists one of the most useful things when I’m deciding between two products. Sometimes, trawling through loads of longwinded information can be boring and confusing.
That’s why pro vs. con lists are so useful! They give you the most vital rundown of information!


  • Offers flexible pricing options for the Enterprise option
  • No prior coding knowledge needed
  • Free subdomains
  • Lots of different template blocks that can them be modified for your needs
  • Good for A/B testing
  • Drag and drop builder
  • The cheapest option is more expensive than the cheapest Unbounce
  • Some known issues with the support team’s response times
  • No ability to transfer pages to newer systems
  • Could be more flexible in terms of design
  • Can be buggy when it comes to mobile versions of pages
  • Issues with logging in more than one person at the same time – this can make it hard for teams to work on the same project


  • No prior coding knowledge needed
  • Multiple pricing tiers depending on your needs
  • Lots of different landing page templates
  • Very easy to manage multiple landing pages
  • Easy and intuitive to use
  • Easy to work as a team on projects
  • If you need to use multiple domains, it can become very expensive
  • A somewhat clunky mobile page design
  • Some customers feel it needs to be integrated with other software for the full potential
  • A/B testing only works for 30 days

How much is each piece of software?

Instapage vs Unbounce Pricing

The cost can be a deal-breaker when it comes time to use a product. Especially when it comes to investing in a landing page, you want to know that you’re paying for quality.

Both Unbounce and Instapage have 2 week-long free trials available. This is great because it means you can spend some time playing around with each product for free.

This means that you can really get a feel for which product is best for your specific needs before you jump in and buy.
instapage vs unbounce

Pricing of Unbounce

Unbounce subscriptions come in two forms – monthly and annually. Depending on how long term your use will be, you can choose just between them. If you choose the yearly subscription, you’ll save 20% off your bill for the whole year.

There are four ‘levels’ to Unbounce subscription, which vary depending on how heavy duty your usage is going to be. Let’s take you through each of these levels, and what’s included in them.

Launch ($64-$80 per month)

The cheapest option; this is the best choice for anyone who’s just getting started in using launch pages or someone from a small startup. With this plan you’ll get:

  • 1 domain
  • Up to 500 conversions
  • Up to 20,000 visitors

Optimize ($96-$120 per month)

A slightly more advanced tool for those who know what they’re doing, this includes everything with the Launch package, plus a few extras

  • A/B Testing
  • Smart Traffic
  • 3 Domains
  • Up to 1000 conversions
  • Up to 30,000 visitors

Accelerate($160-$200 per month)

For those who have fast-growing businesses, this is the best option. It includes all of the Optimise features, plus:

  • Quick loading AMP pages
  • 7 domains
  • Up to 2000 conversions
  • Up to 40,000 visitors

Scale ($240-$300 per month)

The most advanced option, this is for an established business. It offers you a huge bandwidth for reaching the most potential customers.

  • 15 domains
  • 3000 conversions
  • 50,0000 visitors

Instapage pricing

Just like Unbounce, there is a monthly billion option and an annual option (which will save you 23% per month at $99).

Instapage is a more streamlined service. There are two different options available for you to choose from – core and enterprise. I’m going to give you a quick breakdown of each of them now.

Instapage Core

This is the primary version of Instapage. This is the best version for anyone who’s getting started using their service. It’s the most basic package available from Instapage, but it still has plenty of features, including:

  • Unlimited A/B testing
  • Heatmaps
  • Conversion Analytics
  • 40+ integrations

Instapage Enterprise

Instapage Enterprise is their service that’s tailored to a larger business, and those who are familiar with building and using landing pages.

The price of the Enterprise package is customizable because the features offered are personalized to your individual needs. You are given a higher grade, more personal customer services, and tighter security.

This is a particularly interesting package because the pricing of it will make sense. You don’t have to pay for the features that you won’t use, only the ones you know you will!
instapage pricing

What are some of the top features of Unbounce?

Smart Traffic™

Smart Traffic™ is probably my favorite feature of Unbounce. This is a unique AI conversion tool, which I love. It ‘watches’ the incoming traffic, and diverts it to the most relevant landing page. This increases the likelihood of engagement!

Dynamic Text Replacement

Forgive my nerdiness for a second, but this feature is just plain cool if you’re interested in SEO. Dynamic Text Replacement does exactly what it says on the tin – it changes the text on the landing page to correspond with search terms.

This means that more customers will be drawn in upon seeing exactly what they’re interested in replicated on your landing page. This feature goes hand in hand with Smart Traffic, and they work really well together.
unbounce features

The popup builder

Popups are a really useful way of increasing your conversion rates. We know, they can get a little annoying, but we’ve all got to admit – they have their uses.

Unbounce gives you a whole host of tools to really maximize the potential of popups. One of the most useful is the ability to schedule what shows up on your popups on any day.

That means that you can schedule campaign/event/promotion changes in advance to appear in your popups, for a seamless transition!

What are some of the top features of Instapage?

Tracking of user activity

Let’s be real here; we’re all concerned about how effective our advertising is, given how much we’re spending on it. Don’t worry. You’re not alone in these worries!

Personally, one of my biggest fears is not knowing how effective my pages are. How do I know if I’m really engaging with my audience?

Well, almost as if they heard my call, Instapage has provided us with an answer:
Heat maps.

This is my personal favorite feature. Heat maps allow you to track your visitors’ activity. You can see how many people who visit your site just click off immediately, how many of them read halfway through and give up. How many of them click on those all-important ads.

Now, why am I so obsessed with this you might be wondering?

Well, the beauty of heat maps is it allows you to examine what you’re doing right, what you’re doing wrong, and then tailor your edits and revisions accordingly.

No more guesswork is needed, trawling through your page until the wee hours of the morning! Just have a look at the cold spots of your map, and get to work!

Conversion of Landing Pages -> templates

If you find a landing page format that works for you, why wouldn’t you want to stick with it? If you want to keep using a particular design that you’ve created, you don’t want to spend hours remaking it from scratch.

Instapage lives up to its name when it comes to templates. Not only does it have a wide range of instant landing pages available as templates, but it offers you the chance to make your own templates too.

Lots of integration options available

Integrations are so important to enhance your marketing, and Instapage knows that. Instapage gives you more than 20 marketing methods to use.

With such a diverse toolkit available to you, Instapage gives you everything you need to really make an impact on your traffic and your conversions.

So… Hopefully, this made the decision a little easier for you…

Hopefully, this Instapage vs Unbounce review has given you all the information you needed, this hasn’t actually made the decision more difficult for you, because I promise you that wasn’t the goal!

Although, I kind of understand it if this actually made things more difficult. Choosing your software can be really tough, especially when both programs offer such fantastic features.

Ultimately, it’s up to you to decide which one is best for you or your business. If you’re still on the fence after reading this article (I wouldn’t blame you, to be honest), then you should definitely think about taking advantage of the two week free trials offered by both.

Good luck!

Recommended for you
Instapage Review

  • Leave Comments

GetResponse Special Offer: 30% Off DiscountGet It Now