LeadPages Review 2022 – Most Affordable Landing Page Builder
Starting an online business can be hard. It might be much easier to set up compared to a brick and mortar store, but that doesn’t mean it doesn’t require effort.
That’s where most people go wrong by imagining they can relax and let their online business run itself. And that’s why a huge portion of internet startups fail (by huge, I’m talking about around 90% of all startups.)
Those are not encouraging numbers, but the good news is that you can be part of the successful 10% of your plan carefully.
If you already have a business website running, then I trust that you already know it’s not all about building a website, getting a catchy domain, then sitting around to wait for the magic to happen.
If you’re just getting started or planning to start your small online business, you should know that there’s no magic that’s going to be happening.
But, I don’t mean to discourage you. Through this review, I’ll introduce you to LeadPages, a tool that can make sure that you don’t end up with a website that rarely converts visitors to customers.
Today, I’ll review LeadPages. This is a website building platform that allows small business owners to create landing pages.
But, different from other website building sites, LeadPages enables you to optimize your site for conversion. In this article, I’ll show you what this site is all about and how you can use it to your benefit.
Make sure to read the entire review, as you might just discover a tool that can change your online business forever. And, just maybe, you might discover tools that are a bit like the magic that many people think does most of the work with online businesses.
My Short-lived Happiness
Publishing my cookbook e-book and putting it up for sale on Amazon is a moment I’ll never forget. I was finally doing what I love, and now, I was going to make a living out of it.
Little did I know the disappointments and hardships that lay ahead for me. Within 3 months of putting the book up for sale and only selling a handful of copies, I knew my new venture wasn’t going to work.
I had tried everything I could to get people to buy my book. I had advertised on social media platforms and made a few cooking videos on YouTube, but the book was just not selling.
All along, it had not occurred to me that creating a cooking website could turn my fortunes around. The idea struck me when I was visiting one of my favorite food websites, and I asked myself why I was not using the same avenue.
It seemed like a much easier way to bring the food-loving customers in! So off I went, looking for ways to start a website.
Within two days, I had my new site up, ready to share my cookbook with the world. I was just as excited as I had been when I first put my book up on Amazon.
Unfortunately, just like the first time, I was not prepared for the disappointments that were waiting ahead. Two months later, I was still wondering what I was doing wrong.
I had put a lot of effort into providing useful information to my site visitors so that they could be more inclined to take the incentive to buy my book.
But they just weren’t buying. I didn’t know what I could do to keep them on the site long enough to trigger them to buy my cookbook.
Once again, I found myself on the brink of giving up on my dream of becoming a successful cookbook author.
The landing page builder that changed my fortunes…
Before I gave up, I decided to share my frustrations and seek advice on a Facebook community of small online business owners that I was on.
One of the members advised me to check up LeadPages, telling me that maybe it could help me get more site visitors to click the ‘buy’ button.
Since I had nothing to lose, I decided to look it up. A few searches on Google, and I found that maybe I was finally on the right track.
I sat down once again and began rebuilding my website, this time using the tools provided by LeadPages. It was a good thing that I got a free 14-day trial.
This gave me enough time to get familiar with the site and see whether it was really what I needed. By the time I was done editing my site, it had looked entirely different.
It finally had tools on it that I never considered before, and I knew, even before seeing the results, that it would also change my visitor’s experience.
I had a lot of fun with the templates, and I was able to strategically display my food images and cooking video tutorials on my landing page. Once I published my revamped website, it didn’t take long to start seeing a larger percentage of conversions.
Fast forward to two months later, and I had made more sales using LeadPages compared to how many I had made in the first 5 months of starting my online business.
My website has now grown as I have added a lot more cooking videos. I also frequently share tips with my readers through the impressive email list that keeps growing, all thanks to LeadPages.
I’m now working on my second cookbook, and this time, I feel that I’m totally prepared.
If you don’t want to go blindly into the online business world, as I did, I think LeadPages could be an ideal tool for you. And if you’ve had enough of frustrations due to low or no sales, read on to find what LeadPages can and can’t do for you.
What is LeadPages?
LeadPages is a landing page builder, created specifically for small and medium-size online businesses.
A landing page is a page on your website whose sole purpose is to convert visitors into leads. For instance, if you have a marketing ad, any visitor who clicks on it should be directed to a landing page that shows them more information about the offer.
LeadPages allows you to create landing pages that have been optimized for maximum conversion. It provides you with tools such as pop-ups, alert bars, and a drag and drop website builder that you can use to build a page that grabs attention and convinces visitors to take further action.
You can use LeadPages to build your business website from scratch or use it to modify an existing site. What makes LeadPages so easy to use is the fact that you don’t need to code anything when creating the landing pages.
Everything is ready for you to use, which makes it possible to build a highly-converting page in a matter of minutes.
LeadPages takes the guessing out of your site building experience by giving you a comprehensive conversion toolkit. Some of the important tools you’ll get to use include:
- Alert Bars
- Opt-in Texts
Alert bars are short pieces of information that appear at the top or bottom of your landing page. You can put details about your ongoing offers in these bars, where visitors can see them while they browse your page.
Alert bars are a convenient tool to use when you want to avoid pop-ups that can distract a user when they’re browsing the page.
Pop-ups are small display windows that show up when a visitor is on your site. You can use pop-ups for marketing offers, online courses, or prompt them to join your email list.
Sometimes, a pop-up can be the tool that turns a visitor into a lead just when they’re about to leave your site.
Opt-in texts allow you to keep converting leads even when offline. This is an SMS-messaging tool whereby your site visitors can text a shortcode to a number that you provide.
Through this, you can ask for their email and then add them to your list. This is a great option to add because some people would rather send a short code than spend time filling their information on contact forms online.
LeadPages offers you tons of features that make your website building and lead conversion easier. These include:
- Free Hosting – LeadPages offers you a free domain to host your website or landing page. It’s hosted on a https address and secured with SSL encryption for your page’s security.
- Device-Specific Preview – People visit websites from various devices such as desktops, tablets, and smartphones. LeadPages allows you to preview your pages on different screen sizes so that you can optimize the content display for each device.
This ensures that whether your visitors are using a desktop, mobile, or tablet, they’ll have a great user experience and be able to access your content easily.
- Top Speed – With fast page load speeds, LeadPages enhances user experience and increases your conversions.
- SEO-friendly Pages – When building landing pages with LeadPages, you can set your meta titles, description, and keywords easily. You can also preview your page and get to see how it’ll look when users come across it on search engines.
The easier it is for your visitors to access your page and come across your offers, the easier it is for you to convert leads. LeadPages uses all these features and tools to make this possible so that you don’t have to think too much about marketing.
Even better, you can utilize all these without seeking professional website builders or designers.
You’ll get all these at some of the most affordable rates in the market.
LeadPages offers their products in 3 packages; Standard, Pro, and Advanced. You can pay for any of these annually or monthly, and this determines what you’ll end up spending.
Payments on Monthly Billing:
Payments on Annual Billing:
So, what does each of these packages offer?
Standard Package Offers
The standard package is ideal for small businesses that are just starting. It gives you support for only one site and helps you to optimize your new site for lead conversion.
It has the following offers:
- 1 site
- Landing pages, alert bars, pop-ups
- Free hosting
- Unlimited traffic and leads
- Lead notifications
- Mobile-responsive templates
- Tech support through email
- 40+ standard integrations
Pro Package Offers
The Pro package gives you access to all of the features found on the Standard plan, and more that’ll help you run your growing online business.
- 3 sites
- Tech support on chat and email
- Online payments and sales
- Unlimited A/B split testing
- Email trigger links
- Ten opt-in text campaigns
Advanced Package Offers
The advanced package is created for agencies who are running a lot of sites. It includes all the offers on the Standard and Pro packages and so much more benefits:
- 50 sites
- Advanced integrations
- 5 Pro Sub Accounts
- 50 extra opt-in text campaigns
- Tech support on mobile, email, and chat
- 1-on-1 quick start call
Once you identify the needs of your business, you can choose the package that’ll be most beneficial to you.
LeadPages Is Easy To Use
LeadPages is fairly easy to use. It’s just like any other website builder, but it’s designed to help you create landing pages that’ll lead to high conversion rates.
When building your page, you can choose any of the templates, widgets, and plug-ins available. You can then use the drag and drop feature to display them as you wish on your page.
With every page you create, you can use A /B split testing to check how it performs. You can also preview your site before publishing so that you can see how it’ll look to your visitors.
What You Need to Know
LeadPages does the heavy lifting for you, but you also have to put in the effort to ensure that your online business makes it.
Luckily, you get to use A/B split testing that allows you to measure up different templates against each other to see which one brings in more leads.
LeadPages also provides you with a dashboard that shows you the number of visits and conversions on your page. You should use the conversion rate figures to decide what needs to be improved about your site.
If you’re willing to learn more about how different plug-ins and tools offered by LeadPages work, then you should be able to make the most of your site.
As your business grows, you should be ready to consider getting more tools so that you don’t fall behind.
Luckily with LeadPages, no matter how much your traffic or conversion rate grows, they don’t charge you for it. So, you have no excuse not to go all out on ensuring that your site visitors become your customers.
Does It Work?
When I first discovered LeadPages, I was a bit skeptical. But looking at some of the reviews shared by other users encouraged me to take a leap of faith – one that I’ve never regretted.
Greg Benz’s story is one that motivated me to give the page builder a try. He, too, was pursuing doing something that he loved, and LeadPages helped him reach an audience and convert leads.
His story just shows that when you put your mind to it and use the right tools, launching your independent business online can be easy.
There are many success stories from all kinds of professionals, artists, and business owners who have used LeadPages.
Sayer Payne uses LeadPages to connect guitar pedal brands with customers. Kailei Carr is an executive coach, entrepreneur, podcaster, and speaker who uses LeadPages to connect with clients and market her services.
Whether you’re in the consulting, health and fitness, or any other kind of online business, LeadPages can be a great solution for you.
Are There Any Negatives?
LeadPages does have a lot of benefits, and many users enjoy using it. However, others have negative experiences.
There have been some complaints about the drag and drop feature, which is meant to make customization easy. Some reviews note that it can be sluggish, taking more time than necessary to drag or drop.
Also, if you have a large business, this is not the landing page builder for you. It’s only favorable to small businesses and includes only basic site building tools.
If you want to do more, you’ll have to look at other options.
If you find that LeadPages is not the best option for your business, you can look at other landing page builders that can help with lead conversion.
Unbounce and Instapage are the two landing page builders that are more suitable for small and medium-sized businesses, just like LeadPages.
Instapage provides hundreds of features and 200+ landing page templates that you can use to customize your pages. It allows you to use A/B split testing to ensure that the templates you use can help with conversion, and also helps you build super fast pages.
Unbounce has about 100 templates that you can use to design the landing pages. This, too, is a code-free landing page builder that provides you with ready tools.
LeadPages vs. Instapage
When compared to Instapage, this is how LeadPages performs:
- LeadPages is more affordable
- LeadPages includes more widgets such as buttons, social share, and checkout
- They both offer free hosting for landing pages
- They both allow for A/B split testing
- Instapage has more landing page templates
- Instapage has a more flexible drag and drop editing feature
LeadPages vs. Unbounce
When comparing LeadPages with Unbounce, you’ll find that:
- LeadPages provides more free templates
- LeadPages allows for easier integration to your existing websites
- It’s cheaper than Unbounce
- LeadPages allows you to create unlimited pages, while Unbounce sets limits depending on the plan you’re using
- Unbounce provides A/B testing for all plans, while it’s not included in the standard plan for LeadPages
Is LeadPages Right for You and Where Can You Buy It?
If you have a product or service that you want to promote on your website, then LeadPages is right for you.
It’ll help you sell faster by converting more visitors to leads, which is what every online business owner wants.
To buy it, you’ll need to subscribe to a plan here. There’s a 14-day free trial available to all new subscribers.
Opt for the offer to gauge whether LeadPages is the landing page builder for you or not. During your free trial, you’ll not be charged any costs or fees.
And while you use the trial, you’ll have access to all the features available for the plan that you choose. You can cancel your plan any time before the trial period runs out.
If you decide to keep using LeadPages, your subscription will begin once the 14-days are over. At this point, you’ll be charged for the plan and according to the billing cycle that you choose during the free trial.
After purchasing your package, you can choose to upgrade it at any time. You can also change your billing cycles to suit you better.
Once you pay for your plan, you’ll get access to all the features provided in that package, with no additional or hidden costs. If you’d like to use plug-ins or tools that are not automatically provided for your plan, you can pay for them.
This LeadPages review 2022 gives you the pros and cons, pricing and alternatives of LeadPages, everything you need to know before making a decision.
Landing pages exist to convert visitors to leads, which makes sense that they should be optimized for this task.
LeadPages makes it easier for you to make the most out of every click on your page. Most of the visitors who come to your site are already looking for the product or service that you’re offering, and LeadPages helps convince them that they don’t need to look elsewhere.
The more leads you get, the more sales you’ll make, which means your business will keep growing. And if you make use of emailing tools, you’ll be able to grow lists that will allow you to keep communication open with leads so that they can come back again.
Based on my experience, I think LeadPages is a great option for you if you want to promote your offers. But, if you don’t have anything to sell yet, it might not be useful to you.
Comment below and let me know how your experience with LeadPages went. Has it made any difference in your conversion rate?
What did you like, and is there anything you wish it could do for you?
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