6 Best WordPress Landing Page Plugins (2022)

Are you running a business via a website or anywhere else on the internet? Does that business involve advertisements and email marketing campaigns?

If the answer is yes, I hope that you are making use of landing pages. Linking all of your campaigns to your webpage or product page are huge no-nos. Here are 6 best WordPress landing page plugins recommended for you.

There’s a pure strategy to using landing pages with your campaigns, and the main point of them is to help boost your sales. Without making use of a landing page, you are causing yourself a lot of clutter and probably confusing a lot of your potential customers.

To help you out, I’m going to talk a little about landing page plugins available from WordPress and their uses.

Why use landing pages?

As business owners, we have a responsibility to our current and potential customers to give them what they want in the easiest way possible. After all, internet shopping is becoming more popular by the day, and it’s the best way for any small business to grow.

So, why use a landing page? What are the benefits of using one?

Well, let’s take a look. Using a landing page is great for your campaign because they:

How exactly does a landing page do this? Let me break it down and explain it a little better.

#1 Generate Higher Leads and Conversion Rates

Landing pages are created for specific content. By creating a landing page with a sign-up form that attracts the reader or potential buyer, you’re going to end up with a higher conversion rate than if you didn’t have one.

I recommend taking a look here at what some of the current conversion rates are by using a landing page. The numbers may not seem like a lot, but that’s more than you would have had otherwise.

# 2 Increase the Traffic on Your Page

By optimizing your landing page using SEO and making it as user-friendly as possible, you will find the traffic on your page could increase. More people visiting your page and signing up means more traffic, and the more likely your sales are going to increase.

This blog is a success story on how optimizing the content on their landing page brought in some pretty impressive results. The numbers speak for themselves, but I can also testify how much more traffic I’ve received due to my landing page.

#3 Build Your Credibility

Building a prime landing page is about giving just the right amount of information about your page and product to draw in your leads. This is a great way to show what you’re about in as few words as possible while asking them to sign up.

Why not add in some previous customer’s good reviews on your landing page? Showing that you’ve had good standing with customers in the past is a good way to get a lead’s attention and give their information for your email marketing campaign.

#4 More Direct

A well-thought-out landing page is a great way to give exact information about your page or specific products depending on what brought the potential lead to your site. Keeping the information direct and to the point will get their attention.

Getting straight to the point will help to keep your readers interested. Think about it, when you are looking for something, are you likely to stick around if the information is all over the place? Most likely not.

#5 Easily promote any new promotions

If your current ad and email campaigns are about a new promotion you are running on your website, make the landing page all about it! Talk it up and get people so excited for it that they immediately sign up!

This is one of my favorite ways to use my landing pages and get my customers coming involved. I just hype up the promotion, and my conversions just seem to skyrocket with an optimized page.

How are WordPress landing page plugins useful?

Honestly, I wouldn’t have been able to get started on the beauty of landing pages without the help of landing page plugins that WordPress has available. I’m not very tech-savvy, and they are easy to use and get things going.

A WordPress landing page plugin comes in handy because they come with so many features to help optimize the perfect landing page for what you need it for.

Not only can some of these plugins help you create a landing page, but some have features to really help you optimize them for the best possible results. Doing all of this on your own would require being an expert and knowing exactly how to do it.

Not all of us small business owners know how to do that, and that’s why I recommend making use of these plugins.

My favorite part about these plugins is they are compatible with most popular email autoresponders. So if you’re like me and make use of ConvertKit or Aweber, these plugins will work with that software for even better results.

What are the features of a WordPress landing page plugin?

Let me take a moment to go over some of the popular features you’re likely to come across by using a WordPress plugin and their benefits.

Premade templates for landing pages

These are so incredibly helpful, especially if you’re either new to making landing pages or just find that you don’t have the time to come up with your own. By using a premade template, you have more time to focus on optimizing your SEO and promoting your brand.

Drag and drop editors

This is a lifesaver when it comes to making landing pages. Having a drag and drop editor makes it so you can personalize your landing page to your liking.

It makes everything super easy and helps you to get everything in just the right place. If you’re a beginner, I definitely recommend going for a plugin with one of these features.

Email autoresponder integration

I already mentioned this one above, but it’s worth mentioning again. This is amazing for your email marketing campaign and is what makes the plugins even more worth it.

If you’re not already using an email autoresponder, you are totally missing out. I suggest getting one because they work miracles for small businesses.

I personally recommend ConvertKit, but Aweber is a fantastic option as well!

A/B testing

A/B testing is what helps you to realize what works better than other options. The thing is, everything on your landing page matters and either draws in attention or pushes leads away.

Templates, color choices, and all elements you decide to put on your page have the potential for either. Picking a plugin with A/B testing will help you to realize which are best to use to optimize your page.

Media Support

Placing the correct media on your landing page is a huge way to enhance your conversion rates, so I recommend using a plugin that has media support.

Media support includes everything from basic images to videos that may explain more thoroughly about your product. People are naturally attracted to these kinds of things, so making use of them makes them more likely to want to stick around.

The Best WordPress Landing Page Plugins

Now that you have a better understanding of landing pages and their uses, as well as the benefits to the plugin features, it’s time that I get to the point: what the best plugins to use are.

Beaver Builder

The first on our list is Beaver Builder and is perhaps one of the most popular plugins used. This is because Beaver Builder is great for not only building landing pages but full websites.

What I like about Beaver Builder is how easy it is to use and the number of options available at your fingertips. It’s a drag-and-drop editor, meaning you can place everything exactly where you want it, and you can easily experiment with multiple elements.

Literally, anyone can use Beaver Builder and understand it, and that’s why it’s the top of my list and my personal favorite. It comes with three options: standard, pro, and agency.

The standard is the cheapest, but don’t let that make you think that it’s not that great. The standard comes with a lot of features and is perfect for someone making landing pages for a single website.

The other two features are a bit more expensive, but that’s to be expected. They are great if you need Beaver Builder for multiple sites.

Main Features

Elementor

Next on my recommended list of WordPress landing page plugins is Elementor. Elementor is special in its own way because the entire process is done live.

What does this mean, exactly? This means that while you are throwing everything together, you can see the results automatically.

It’s not necessary to hit “upgrade” every time you want to see what the page looks like when you compile some new elements. You can see everything as you do it.

Elementor is a drag and drop page editor, and like Beaver Builder, it can be used to edit your entire webpage if you wanted to.

I love Elementor for all of these reasons, as do the thousands of others that have downloaded it and used it. The best part about Elementor is it does come with a free version.

That means you can try it out and make a landing page, and if you like it, you can easily upgrade to the paid version and get even more features.

Main Features

LeadPages

Next on the list is a plugin called LeadPages. LeadPages prides itself on being a plugin that specifically aims to help small businesses grow.

And that’s why it’s made it onto my list of the best WordPress plugins. They know how to help you optimize your website and landing pages to get more clicks and leads.

It’s another drag and drop, which, as I’ve already mentioned, makes it pretty easy to manage and get things set just how you want it. LeadPages also comes with an impressive 130+ templates that you are able to use to build your pages.

What I really like about LeadPages is how well it fits in with your social media pages. Take Facebook, for example. You can customize your Facebook ads and make them go live all with the use of this plugin.

LeadPages comes with three plans and is a little pricier than others on my list, but the price can be worth it. It’s perfect for the small business owner that is serious about building up their audience.

Main Features

Divi

Divi is what I would like to call the plugin for the creative mind that wants a page that matches their colorful world. It’s the best plugin for creating visually appealing pages that really attract the eye.

Don’t get me wrong, Divi does much more than just make things look pretty. It’s another drag and drop editor and is just as easy to create pages with as the other options.

Just Divi is fantastic for coloring the world and truly making an art out of websites and landing pages. The details that come into play when using this plugin are unreal.

If you have a taste for creating fancy things and want a plugin where you can really shine that artistic ability, then I recommend you use this one. Whether you’re an agency, freelancer, or small business owner with a website, you’ll find use in Divi.

Main Features

Thrive Architect

If you find yourself lacking in time to really go through and make a landing page due to your busy schedule, then I’d like to introduce you to Thrive Architect. This plugin is all about breaking down barriers and getting your pages made so you can get a move on with life.

Thrive Architect comes with plenty of templates, flexible column layouts, and text and image combinations that will grab your readers’ attention. And because it’s all drag and drop, you can drop something where you want it and then move on to the next element.

Not unlike Elementor, Thrive Architect has an instant preview for your page as you build it without needing to reload the page. It’s not live like Elementor, but it’s definitely a nice feature to have when you’re in a rush.

You can even do all of this from your mobile device as Thrive Architect prides being incredibly mobile-friendly. In other words, if you suddenly get a fantastic idea when you’re out, you can sit down and quickly get a start on it on your phone.

Thrive Architect has a lot of editing options at your fingertips for coming up with a landing page that you deserve. From being able to toggle visibility on entire blocks of content to having full customization on your font, you’ll be impressed with the kind of things you can do with this plugin.

Main Features

OptimizePress

There’s a WordPress landing page plugin that works best for everyone out there, and there’s a specific group that can find a friend in OptimizePress. Creators, marketers, and coaches, I’m looking at you with this one.

This page builder plugin targets that specific group of people, so those are the ones that are going to get the most help out of this plugin. It’s made to help you generate traffic to your webinars and generate your sales.

OptimizePress helps with just about everything that creators and marketers need in their landing pages. Got an online course, you’re wanting to promote?

There’s no need to worry, OptimizePress has your back. There’s sure to be a premade template perfect for sending people your way and excited to take your course.

It’s got some pretty impressive features and elements that are definitely worth looking into. If you’re looking to generate traffic for classes, webinars, or anything else that fits in this category, this is the plugin I recommend.

Main Features

Conclusion

In the end, there are a lot of great WordPress plugins out there that I didn’t even mention here today. These are just some of my favorites that I’ve either used myself or know others that have.

I did my best to give a little insight into different plugins to help you to find the one that works for you. Just because it worked well for me doesn’t mean you’ll like it just as much.

One last thing that I want to recommend is to get yourself some hosting if you don’t already have it. Check out SiteGround, as it’s where I do my own website hosting. It’s also bound to work with all the plugins I have on my list today.

Good luck with your landing sites, and I hope you found one that works for you here!

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