Internet Marketing For Local Business Success
Promoting your business is a very important part of drawing interest in your products and services. The more people you can attract to your website, the greater potential you have to generate a higher volume of sales. Budgets for advertising and marketing online are often very low. This means the business has to get creative to make the most out of what they do have.
What all businesses have in common is the ability to potentially reach millions of people who use the internet. Blogs and e-mail newsletters are a great way to generate business. Not only does it let current consumers feel that you have not forgotten them, it keeps your business fresh in their mind. Blogs and e-mail newsletters are great for potentially new customers as well. People are more likely to pursue making a purchase from an online business that appears to be knowledgeable and informative.
E-email marketing is a great way to advertise. This method reaches a large volume of individuals with very little time or money invested. I would avoid purchasing any email lists and grow your traffic organically from those generally interested in your company. And whatever you do do not engage in spam advertising.
For online businesses who want to try something more, consider hiring an digital marketing agency. Of course we recommend contacting us here at Digital Papercuts to see if we are a fit. We are great at setting up marketing for various types of businesses and concentrate our marketing efforts currently in Orange County however we are expanding.. We will also work with you to update your website design if necessary and optimize it for SEO. Unlike many digital marketing companies we do not require a long term contract but believe you will be with us a long time simply because of the quality of our work.
Most local business owners understand that not advertising is the surest way to kill your business.
However they are also bombarded by so much information and so many choices they quickly lose track of what options are available to them. There are a number of cheap and easy online marketing options available to you if you want to try it yourself.
1. Pay per click advertising
Just like it sounds pay per click advertising is simply paying for specifically targeted traffic. You can monitor and control these advertising programs very closely and adjust your ads and the keywords that you are targeting. This can be a very great option if you are looking for fast results.
2. Ezine Advertising
Ezine advertising is one of the best ways to reach your future customers because it is often inexpensive and flexible as well as offering you the option to match the ezine audience with your product and ad. It also often offers a double benefit–your initial ad plus longevity in the ezine archives and it creates valuable backlinks to your website.
3. Text Links
AKA as social posts, this simple method is often overlooked by many. It is simply one of the least expensive and yet most powerful advertising option available. You can often buy text links for under $10 and the link will not only promote the specific site or page you choose but also connect it with the keywords that will benefit you the most.
Text links also provide a double bonus. You can attract immediate traffic from the posting site as well as achieve better search engine ranking which will further increase traffic. Specifically you can use sites like Pinterest, Blogger, Linkedin, Instagram and Facebook for this method.
4. Email marketing
Despite ever-increasing vigilant attempts to stop spam, we all know that email marketing is still alive and well or these clowns wouldn’t persist in spamming us junk. You can still use email marketing as a way to reach out and touch your customers and your future customers, just be sure they opt in to your list and have a way to unsubscribe.
5. Banner Ads
Banner ads have a bad reputation but they can work. Banners ads have come along way since the beginning of the internet and a cleverly designed banner can be a real asset to any marketing campaign. Also don’t forget that you don’t have to use one of those big giant banners that span the width of the screen. You can use smaller simple banner ads that can fit easily into the sidebar or special box on a web site so they can suit the design and work more effectively.
It is also important that you pay close attention to what sites you will choose for displaying your banner. IE. A site about web development for your web hosting service ad or a site about parenting for your ad promoting your potty training book.
At Digital Papercuts we also offer pay per click advertising which includes an option for banner ads. Similarly many ezine and newsletter publishers sell space on their sites.
~~ Putting Your Knowledge to Good Use~~
These next five digital marketing methods are all free or relatively cheap because you are trading something of value — your knowledge and expertise — in return for marketing.
6. Publish a Newsletter or Blog
Creating your own regular ezine, blog or newsletter offers you all the advantages of advertising and email marketing offered above.
While publishing a newsletter or ezine isn’t that difficult it is much easier to create a blog and make its content available via RSS feed. This can offer you the benefits of regularly updated material for your website which will be attractive to visitors and search engines alike. It will also help establish you as an expert in your field and give your site authority.
7. Write Content Rich SEO Friendly Articles
Take some of the material you have generated for your newsletter and/or blog and share it with others. Make it available in one of the many free content directories available on the web. This not only helps to establish your credibility but the contact info you provide in your resource box (which will run every time someone else publishes your material) will bring in both direct traffic as well as search engine attention. Optimizing your content is key. Just use this post as an example. Notice the use length, use of images and video? All things search engines love.
8. Create an Ebook
Once you have enough material generated from your newsletter and blog then you can package it into a convenient Ebook and give it away or even sell it on Amazon Kindle. Make sure to collect names and email addresses and offer a coupon or discount to bring people back to your site!
9. Post in Social Forums
If you have the time you should start your own forum but even if you only have a few minutes a week to spare for this effort then it can be well worth the effort. Don’t offer blatant spam posts but find a forum where you have something to offer. I belong to multiple Facebook groups and love sharing my knowledge with others. I don’t spam groups but when the opportunity arrives I can get new business for my company when I can help soomeone with their expressed needs.
Internet Marketing Summation
No successful marketing campaign embraces one single method of promotion and no single method of mareting works for everyone. Digital marketing cannot be treated as a one-size-fits all proposition. However you know what your business needs and can offer–mix and match methods and make sure to track your results–to optimize your choices.
While many people choose to build their own digital business and create websites to sell their products and services, effective internet marketing is the only reason companies survive and thrive. Most people don’t have the skills or knowledge on how to promote their company to stay above the pack. Getting lost in the virtual world and missing out on sales from potential clients due to stiff competition winning out means that strong internet marketing services are imperative for long-term success.
One of the most important factors in having a successful business is getting traffic from web surfers and readers to promote your websites popularity and boost ranks in search engines such as the local Google Maps 3 pack. Solid internet marketing services means that your business rises in rank towards that all-important first page or top 3 in Google map rankings of search engines. Ultimately, strong internet marketing services mean profits, income, recognition and awareness to increase your companies popularity and establish your website where it needs to be.
There are many ways to boost your websites popularity. SEO friendly Article marketing is the latest trend, and having excellent content that are search-engine optimized using careful keyword placement, all the while having documents that maintain an informed, professional and interesting appeal, drastically improve your websites chance of success.
However, article marketing requires high-quality writing, is time-consuming and has to be continually analyzed for results and adjusted to be the most effective possible. Having a professional digital marketing company handle your article marketing strategy is the only way to beat your competitors and meet their challenges head-on, unless you plan to invest a large amount of time and effort that ultimately keeps you tied up and away from landing sales.
Blogs are another great internet marketing tool that has shown to be popular with Generation X and younger individuals. Blogging is similar to article marketing, in that articles relevant to your business and online business need to be distributed widely and effectively across the virtual world. The continual stream of information blogs provide responds perfectly to the Gen X’rs need for fast, concise information. The results of blog marketing have proven to be an excellent method of boosting website search engine ranking and popularity, drawing in new customers. But again, as with article marketing, the time and need for top-quality appeal is crucial to effective blog marketing and most business owners need to focus on their own company. Leaving the marketing and promotion to professionals so that you have the time to actually run your business are imperative to business survival.
Using press releases is another way to boost search engine ranking, potentially drawing thousands of readers and potential clients to your website. Press releases that are properly written to catch attention and carefully placed to maximize exposure improve your company?s reputation. Showing clients who you are and what you can offer, as well as impressing them with solid business tactics and strategies, could provide your website with a steady stream of traffic to increase your chances of getting known in the virtual world. While the time and effort of creating and submitting press releases is lower than article and blog marketing, only the highest-quality press releases get noticed by consumers and consulting professional internet marketing services for the best results is a smart business choice. One of the obscure facts of using press release is the fact that they also create great backlinks from high domain authority sites to your website and a good press release and distribution can move up your rankings immediately.
Choosing a reputable internet marketing services for your business is important. While you want to concentrate on your clients, sales and landing potential contracts or customers, you need to have confidence in the promotion companies you deal with. Make sure to ask plenty of questions about the options any marketing business provides and take the time to discuss both costs and results with internet marketing service providers. Qualifications and experience are important, so be sure that the marketing company you deal with has the knowledge to perform effective analysis and adapt changes, as well as having a solid, strong network that places your business where individuals will take notice. We hold multiple certifications that show off our knowledge an our customer reviews are outstanding. Dealing with our company can save you time and money, providing tangible results that boost your ranking and sales, and will be one of the wisest choices you make for your business success.
Orange County Digital Marketing Agency
5904 Warner Ave
Huntington Beach, CA 92649
Phone (800) 451-7085