There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.
COVID-19 UPDATE: As a retail business, it's especially important to let the public know the sanitation steps you and your team has taken to reduce the spread of harmful viruses. Notices that pop up on your site, like this one, are easy to install and customize. Press the button below to learn how you can do this on your website in under 10 minuteDismissClick Here For Instructions