Seven Marketing Trends For 2021
I’m going to share with you the top seven marketing trends to watch out for in 2021 and how you can use them to get ahead of the curve monetize even further and get better results with your marketing.
Voice Search Marketing
The first marketing trend you need to know about is a voice search. Here are a few facts just to illustrate the importance and the massive role that it’s going to play in 2021. At this point in time in early 2021 close to 50 percent of all searches are being voice-powered with 3.25 billion people currently using voice-activated search. The voice search industry is estimated to hit 35.5 billion dollars in 2025 and with that much money on the table, there’s bound to be a massive battle between advertising platforms to see who’s going to conquer the voice-powered market, and as marketers and advertisers, it’s down to us to figure out how we can get in front of these people using voice-activated search in the most profitable way possible.
The second one the second trend is influencer marketing. I know what you’re thinking, influencer marketing has been around for a while now but in 2021 we’re going to see the rise of micro-influencers to a point where micro-influencers are going to be an essential part of any advertising strategy for any brand out there. Why exactly are micro-influencers so powerful? It is because they are specialized in a niche, so normally do they have more authority but also the brand investing in them has the reassurance that they’re reaching the right audience with them. They also tend to have higher engagement because they can actually build a lot more importance with their audience. The third reason why micro-influencers are on the rise is that obviously, they’re more cost-effective for businesses and the great thing about influencer marketing that I’m seeing with my agency for my clients and also the brands that I partner with is the fact that businesses are really monitoring the performance of these videos, it’s not like 2018 or 2019 where you would just invest in an influencer and it almost felt like a gamble. Instead, brands are really monitoring performance and they’re very closely looking at their return on their investment by using affiliate links that are cookied and by monitoring impressions, etc.
Visually Enhanced Advertising
The third marketing trend is visually enhanced marketing through the use of virtual reality and augmented reality. You might have seen some of these ads already where you can literally try on a pair of shoes before you buy them, or a pair of glasses to just see how it looks on your face. The fact is especially in the current landscape where people don’t really want to risk going into a store augmented reality will offer people the possibility of trying things on at home so this trend is going to be massive in 2021.
Here are some facts you need to know about virtual reality and augmented reality that will make you see the importance of them going into 2021.
The first one is augmented reality advertising spending grew 94 percent from 2014 to 2017. compare that to a 53 percent increase in search and display ads. The second thing is when it comes to platforms it seems like Snapchat is one of the pioneers giving people the ability to try on products in real life, but Facebook has also followed closely testing augmented reality ads in their newsfeed too.
But what are some of the benefits of Augmented Reality and Virtual Reality ads? The first and biggest one by far is that it invokes an emotional response because people can actually interact with the content and not just look at it and so there’s actually less immunity to these ads, meaning that people are actually way more receptive because it makes it fun for them. The second thing is that virtual try-ons where people can actually try on the product without leaving their home have actually proven to increase sales.
Video Content Marketing
The fourth trend is video content marketing while a picture paints a thousand words, a video can produce millions, and here are some stats to keep in mind. Number one is that 80 plus percent of consumer online traffic involves video watching and the second is that half of today’s consumers prefer watching video content from brands and we’ve actually seen this with the explosion of Tik-Tok. Tik-Tok actually helps build way more rapport with brands as it actually stimulates and engages a lot more senses.
Here are five video formats that are going to be incredibly valuable in 2021: Number one is 360-degree video experiences. These have an average of 85 percent completion rate compared to 58 for regular videos.Number two: live videos there’s simply no better way of building a rapport with an audience. Number three is search optimized videos just like for example this video right that we are creating out of this blog which will live on for years on end. Search optimized videos have a much higher lifetime value to brands and not only that but they can actually gather a ton of organic traffic by using them. Number four is educational videos pretty much every single e-commerce brand out there who’s killing it actually has an educational component to the brand whether it’s Gymshark with their workout routines or Fenty beauty with their Fenty University. The fact is education needs to be a vital component for any brand, and the fifth type of video is vlogging.
The fifth trend is personalization, having a great product is not enough nowadays. The customer really wants a brand to care about them and not just feel like they’re one in hundreds of thousands of customers, so creating the customer journey where the customer feels spoken to is vital and it’s actually one of the first things that we ever do for our clients. You can actually do this in three different ways. Number one is email marketing so you can create segments based on behavioral data, for example, if they’ve already bought from you three times or four times they should get different messaging than someone who’s purchasing for their first time. You can also create VIP segments or for example, you could even personalize website pop-ups so that the person who’s visiting the site for the first time gets a different pop-up than someone who’s visited the time for the 10th time. The second way is implementing the exact same strategy but applying it for messenger chatbots like Chatmatic, the third way of achieving personalization are those brands that are literally creating products and formulas customized to each customer. For example brands like Take care of where they give you a supplement that is based on your goals whether it’s to drop weight to have more energy or to detox to your body and not only that but each product that you order has your name on the package.
The sixth marketing trend brands moving away from funnels and the rise of the flywheel. Now let me explain what I mean by this as you may not have even heard of the term. When brands advertise online what they’re doing is they’re spending money to acquire a customer and hopefully this customer spends more than they paid to acquire the customer, but the problem with that approach is that they pay for this one customer and they have this kind of downward spiral effect where one customer that you pay for eventually turns into zero as they stop buying. The new way of marketing is treating your customers as the biggest marketing asset. What this means is sure you can spend money on acquiring a customer but then this one customer that you paid for to acquire brings in two new customers through referrals and then these two new customers bring in four new customers and you have this kind of spiral growth effect but you’re actually only paying for this one initial customer. With very smart growth hacks and treating this customer like your biggest marketing asset this customer raves about your product and brings in a lot more people into the brand which is great not only for the growth but it actually means that you can spend a lot more to acquire this customer because the value of this customer is not only what they purchase but all the new customers that they bring into the brand.
Shorter Sales Funnels
The final trend speaking of funnels is shorter sales funnels. We’ve seen this with Instagram shopping and Instagram partnering with Shopify to give people the ability to check out within Instagram. Anything that we can do to make that sales funnel shorter and reduce friction is going to be massively beneficial.
Frequently Asked Questions
What is Flywheel Marketing?
Flywheel Marketing may be the most important model modern businesses can adopt, Flywheel Marketing focuses on enhancing a customer’s journey even after they’ve matured into a customer. It involves nurturing them from the very first moment they become a customer up until the stage when they turn into subject matter experts and promote your products or company for you.
How Do You Optimize For Voice Search Marketing?
To optimize for Voice Search you need to focus on Conversational Keywords, Create Compelling Persona-Based Content when optimizing for voice search.
How is Virtual Reality Used In Marketing?
Virtual Reality Marketing allows companies to bridge the gap between experience and action. You can use Virtual Reality to offer a digital experience in place of a physical one, which can promote products and services. It is the use of computer technology to create a simulated environment. Studies show that Interactive immersive experiences are the most engaging way to communicate and make a memorable impression on your customers