Why use PPC Advertising during the Coronavirus Pandemic
Many business are going through difficult times, some are even closing down because of the Coronavirus pandemic. Social Distancing is a new word that could be the death kneal to many business. While everyone’s business situation is unique business owners need to answer one simple question. “Do you plan on being in business next year?” If the answer is yes than this crisis can actually be used as an opportunity to put your business ahead of your competitors by not pulling back on your digital marketing, SEO and advertising programs but continuing them or even adding to them, especially if your competitors are doing the opposite. PPC Advertising can be a great way to help you get sales now during this crisis. PPC Advertising is a fantastic way to put you ahead of your competition and to grow or sustain your business during the crisis.
Why use PPC Advertising?
There are people searching for your services or products on search engines
93 percent of online activity start on a search engine like google. There are 50,000 searches every second, and 3.6 billion searches per day. There are literally millions of opportunities for your business to become found on search engines.
There are really two ways of getting found, one by organic search through Search Engine Optimization (SEO) and the other through paid advertising. SEO takes time to develop but is a great cost effective way of getting business once you build it up. The problem is that doesn’t help you right now.
Did you know that 65% of the users who are really in the lookout to purchase something click on paid ads? And 75% of users who are searching for something be it a service or product will visit the store that they find within that day?
PPC advertising drives immediate results
One of the benefits of PPC advertising for business owners is that it is fast. It drives immediate results. You can advertise to thousands of people searching for yourproduct, service or business. This is the key difference between the benefits of PPC advertising and the benefits of SEO. PPC advertising provides immediate results.
PPC advertising gives you the first look
Imagine walking into a store and as soon as you walk-in, you find what you were looking for. This is how PPC advertising works. Your advertisements appear above the organic search results at the top of the page. Your PPC advertisements are the first thing searchers will see after typing in their search query. You are more likely to convert search traffic because you are one of the first options.
PPC advertising pulls in high quality traffic
Traffic on search engines is the best traffic. Why? Because people are actually searching for what they need or want. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search engine traffic is already interested in your products and services.
PPC advertising will dramatically boost website traffic
PPC advertising can boost your website traffic quite a bit. You can drive hundreds of clicks to your website. But, the best part is that the people who are clicking on your ads are people who are sincerely interested in your product, service or business.
PPC advertising increases revenue, sales, and leads
Why do business owners like PPC advertising? Because PPC advertising increases your revenue, sales, and leads. As long as you offer great products or services, PPC advertising will likely drive sales conversions.
Experiencing the benefits of PPC advertising can take time and comes at an expense. You could easily spend too much money and become unprofitable through PPC advertising. To be successful, we strongly recommend using our services at Digital Papercuts. You see unlike most other people offering PPC management sources we belong to a select consortium of other PPC Advertising companies where we share our data from our PPC campaigns. The key to making a compaign work and to lower cost is through data analysis. Well, if you run just one PPC campaign you only have your data, however if you are able to combine that data with the data of say 200 other PPC campaigns in the same niche you end up with very powerful data that you can use to beat your competitors.
PPC advertising data is measurable
PPC advertising is extremely measurable. You can easily measure your return on advertising spend. You can track which advertisements, keywords, or ad placements that are driving the most return. You can install conversion tracking to track a number of conversions you are receiving. You can use these metrics to make educated decisions on your PPC advertising campaign and as mentioned earlier, combining your data with other companies data can put you on top faster and more economically.
PPC advertising can help you build your SEO
Analytical insights from PPC advertising can help you improve your SEO campaign. PPC advertising will help you identify the search keywords that are most valuable to your business. The value will be determined by the search keywords that are driving the most conversions to your business. You can then interject these keywords in your website content.
PPC advertising can drive offline sales
PPC advertising can drive in store sales. If you have a brick and mortar location, your customers are very likely to come into your store after seeing one of your ads, assuming they like what they see. Although the transaction did not take place online, their journey began with an online search. This trend is likely to increase as customers rely on search engines to guide their purchasing decisions.
PPC advertising is extremely targeted to those looking for your product or service
PPC advertising is extremely targeted. Just like organic search, traffic comes to you through keywords. However, as an advertiser, you will have more advanced forms of targeting options. You can target your ads at various geotargeted locations. You can target hundreds or thousands of keywords at the same time.
PPC advertising is smarter than other forms of paid advertising
What do we mean by that, well PPC advertising will give you an advantage over other forms of advertising. This is because of the immense data that PPC advertisers have at their discretion. PPC advertisers can advertise to their email contacts, website visitors, or people who visited their store. This allows you to not only acquire new customers but to increase repeat buyers.
PPC advertising increases your brand name recognition
Now this is important if you are planning on being in business next year. Sure sales may be way down now but when things pick up and people begin going out again by seeing your name now that can vastly improve your chances of success down the road, PPC advertising will build your brand name equity. Brand name awareness is important because your website visitors may not always be ready to purchase-especially during the crisis. However, by being aware of your service, product or business name they may purchase in the near future. PPC advertising will increase your customer attribution. An attribution is a number of times your audience sees your brand.
PPC advertising can help you gain market share.
Search is about being first-no matter if it about organic search or in paid advertisements. If you are not first, you are last. Gain market share by being first. If you are the first option, your customers will never know about the hundreds of alternatives. Nobody looks at page 5 of Google search results and many don’t even scroll down below the top results. 75% of people searching never scroll past the first page of search results.
Play with the big boys: PPC advertising can help you compete with larger businesses
Large businesses spend a lot on PPC advertising. The amount of money they spend can drive up the costs of PPC advertising and make it hard to compete.
However, using PPC advertising it is really an even playing field. There are opportunities to compete with large competitors on PPC. You can target less popular niche keywords that your competitors are missing. You can run your ads at different times than they do. And if you combine your data with the data of other PPC advertisers you can focus in on the top performing keywords and targeting data.
PPC advertising spend is controllable
When it comes to setting an advertising budget, you decide how much to spend a day and the amou nt you want to spend per lead. Using PPC advertising, you set your own budget. You can easily increase your budget or decrease it. PPC advertising allows you have complete control of the destiny of your advertising campaign, and right now if your competitors are pulling back that gives you the opportunity to get more traffic a a lower cost per conversion.
You only pay when someone clicks on your PPC ad. The best thing about PPC is that you only pay for when someone clicks on your ad-not just look at it. Again, you are only charged when someone clicks on your ad. This means that if you run an ad that reaches 5,000 people, but no one clicks it, you do not have to pay a dime. In addition, as you start to see sales conversions, you can set up your campaign to where you only pay for conversions. You only pay for results.
PPC advertising has unique testing capabilities
With PPC advertising, you can test various keywords and advertisements. You can A/B split test your advertisements to see which will drive the most results. A/B split testing is the process of running multiple advertisements with small variations. By combining your data with other advertisers as we do your A/B campaigns get magnified in scope for you to lasr target the best converting ads. The goal is to determine which combination works the best for your business. The ability to test your advertisements will help you maximize your PPC advertising spend.
PPC Advertising is the best decision you can make for your business
If you are looking to grow or to keep your business open… like RIGHT NOW during these trying times… you need to invest in paid search marketing so you can get the benefits of PPC advertising. You are missing out on potential clicks, leads, and sales every day you are not in the search engines. Your customers are using it right now more than ever. And, your smart competitors are using it to capitalize on it. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest into a PPC advertising campaign today.
Do you still have questions about PPC advertising? No worries! We’d be happy to answer them and to tell you about our affordable PPC Advertising program!
Huntington Beach PPC Agency
Orange County PPC Company
Digital Marketing Agency Huntington Beach, CA
5904 Warner Ave
Huntington Beach, CA 92649
Phone (800) 451-7085