How to write a press release for incredible results
Press releases may be one of the most important parts in your businesses digital marketing strategy that provides for the maximum exposure of your company and reminds your clients about important developments in your company. The most important reason to write a press release is to win the trust of your clients and potential customers about your company and its products or services.
Every press releases should contain some important parts such as intriguing and attractive headline, the body of the press release that should describe the developments of your company, product or service (for instance you company starts providing new services, it might start manufacturing new products or it launches some new projects). Remember that the most efficient press release must attract the attention of your reader immediately-only few of your potential readers have the time to read numerous press releases submitted to the desk. The majority of people read the headline and a few sentences. People rarely actually read an entire story in detail.
The editors at the news sites want to see things done the RIGHT way. I would bet that a lot of good releases simply get tossed out just because they aren’t set up properly.
Here are the essentials components of a press release:
“FOR IMMEDIATE RELEASE” on the top left of the page.
Your contact name, phone number, e-mail address, and website follows. This will provide you with a valuable citation for SEO purposes.
The article headline is next, normally in bold and centered on the page. Then a summary about what the release is about to capture their attention. Spend almost as much time on your headline as you do writing the release. It’s that important.
The press release body starts with the location of the release and the date (Huntington Beach, California, February 15, 2020.)
Most press releases are between 200-500 words, and no more than a page. The first paragraph has the most important information. Don’t save the best for last, it won’t get read. In the first paragraph answer the questions, who, what, when, where and why if you can.
It is recommended that you write press releases in the 3rd person and use short sentences and paragraphs. Do not go overboard, trying to dazzle the editor, it won’t work. And don’t make it sound too much like a sales pitch.
Target your release.
You may be sending your release to a specific audience so make sure that in your release you keep to what would appeal to that audience.
Provide statistics and infographics. Do some research and find some relevant information that applies. You can easily do this through Google. Once you find your quote, do a Google search or Yahoo quote on that particular topic. However, don’t stop on the first Google link and take that for gospel. Research it a bit further. Have it come from a respectable company or magazine.
Include relevant quotes from experts in your field that will reinforce what you are saying. Approach authors, leaders in your niche or industry, and other experts that back up the facts you are stating in your release. They will normally appreciate the added publicity and you get the quote you’re looking for, and once published could give you additional backlinks. For example, as an author I will often get asked to provide a quote for an article on SEO or Digital Marketing. I always welcome the opportunity as it provides me more publicity and a potential link back to my website.
Also, if you have a satisfied client that you feel will add credibility to your press release, add a quote from them as well. The first time you mention the expert, write out their full name. Then list them by last name or Mr. and Mrs. Smith only. I normally prefer the last name.
The last paragraph should be your call to action. You’ve talked the whole release about your business, service or product, now tell them what to do with the knowledge they just acquired. Call, E-mail or go to your website.
At the bottom of the release include ### to indicate you are done, followed by a short bio. Make sure if you include your website that you include https:// in front of it for search engine recognition.
Your bio should include your business related information, any certifications, degrees, books authored, etc. Double check this for accuracy.
That’s it! The basics for writing a press release. But there is a lot more to cover if you want a little bit more advanced knowledge so read on.
Do press releases work?
Yes, They truly work. I’ve had a recent release get accepted by PRWeb (and yes they do reject bad ones!), and then go on to hit several other major newspapers and media outlets like Yahoo Finance, which resulted in a local new channel contacting me. You want to set up a Google news alert for your name so that you can follow the path and see when you make the news so you can follow up. Also, PRWeb at http://www.prweb.com has complete guidelines for setting up a good press release.
The issuing of your press release should be timely. That is why it is important to cooperate with your digital marketing pros at Digital Papercuts who can evaluate and research the market before your press release is issued. The press release should reveal what you are trying to accomplish and why you are publishing it. As mentioned earlier, your headline is one of the most important elements of your press release; it should be appealing, attracting and interesting; however it must in several words tell whole story. One should try to avoid generalization; press release should communicate with your reader in easy-to-read, coherent and logical style. The text must impress your reader and should not exaggerate, one should remember that the press release is issued to the mass media representatives, who are highly skeptical and are used to treat the information cautiously.
Publicity is essential for any business, whether it is has a physical location or is strictly an online business. When a business has small or even no promotion budget, a press release may be an optimum method to attract new customers and to increase google rankings.
Online press release instead of printed or on the air press releases can provide a great platform to reach a huge online audience. This article will provide guidance to make out a well optimized and well written press release for PR distribution a press release network.
Just like in your website. Selecting the right keywords is one of the the most important parts of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is Google Keywords Everywhere.
Keyword or phrase position:
Place key phrase (long tail keywords) into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release as long as it is readable and flows naturally.
The intro should be solid: Remember to make your title and initial first few lines cover the main subject that you want to express. The remaining part of your press release should depict more detailed information.
Use your product name, service or brand name repetitively: Repeat placements of the name of your service or product to make it stand out. For example, write Search Engine Optimization instead of writing SEO, this would make your product name much popular.
Write it for your target audience:
Consider your target audience interest: You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.
Make your press release appear practical: Point out real facts of your company/organization and the product or service, as readers who may actually be reading the press release may be looking for additional information,
Make your story that includes real facts: Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive and always in the third party. Verbs in the active voice makes your press release live.
Avoid usage of terminology slang: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for Google. The best technique to communicate your press release is to speak clearly, using regular language that a 5th grader could understand.
Keep away from too many exclamations: Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.
Get company permission: Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.
NAP-Name, Address, Phone Number
Company Information: The press release should include a short description of company, which depicts your company, products, service and a brief history of company. All releases should include your company name, address and phone number exactly as it appears on your Google Business Page.
How to distribute
Pick one specific PR distribution network: Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free. Paid services can get you listed on high authority sites like Yahoo, CNN, CBS, ABC, Fox, etc.
Add RSS feeds:
Assist journalist by offering RSS feeds so that they link to your website. Through this interested parties will get known that you have relevant release on the topic for, which they are searching for.
Publish releases often: Try to publish press releases frequently to be recognized as news source for news agencies such as Yahoo news and Google news.
There are just of several tips on how the press release can be completed. Certainly there is plenty of information on the internet on how the press release can be completed. One might read it and try to complete the press release by oneself, however it is advisable to hire experienced professional who has several years of experience and is well-skilled to complete your task the first time. A Press release service will guide through this complicated and difficult process. Once the press releases have been completed by press release services you can use press release written by them as a guide.
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