How To Create A Great Product Review Video in 2021
Today, we’re going to be taking a look at how to structure and create a great product review video. For a visual and audio example watch the video below. I will follow the video with the written text of the video.
A great product review video explains the strength and weaknesses of a product in a balanced and objective manner. Contrary to what most people think, you should not try and sell the product directly.
You see, people are actually more likely to buy something if you provide them with useful information from your own personal first-hand experience.
There are three reasons why product review videos are a great way to generate traffic and affiliate commission first.
A recent survey by Podium suggests that 93% of consumers say that online reviews have impacted their purchasing decisions.
So clearly, product review videos are very popular.
Second, most people don’t enjoy reading long texts-based reviews and would much rather watch a quick 3 to 5 minute video.
And third, Google’s primary aim is to deliver the best content to users who are searching for information.
This means it’s often a lot easier to get a brand new review video ranking on the first page of Google than it is to rank a text-based review.
You see video simply delivers a much more engaging experience than text ever can.
A good review video is made up of these eight parts.
1. An introduction.
2. Who is it for?
3. A demo.
4. What I like.
5. What I don’t like.
6 How much it costs.
7. A conclusion
8. And a call to action.
The easiest way to understand these eight sections is to take a look at an example.
Here’s a product review of a microphone. We will highlight the different sections so you can see exactly how they work in the real world.
Hi, I’m Ron Kloth, the founder of Digital Papercuts, where we help people grow their business using the power of video, and in this video I’ll be reviewing the Rode Smart Lav plus lapel microphone.
The Smart Lav plus microphone is worth looking at if you’re making videos with your smartphone and you want to improve the quality of your audio recording.
If you’re creating videos on your laptop and already have a USB mic like a Yeti then the Smart Lav plus is probably not for you, so let’s take a look at how it works.
To use it you simply clip it to your shirt and then the cord runs down to the ground and up to your phone which is sitting on a tripod.
What I really like about the Smart Lav, plus microphone, is that it records great quality audio, and it is super simple to use.
The only thing I don’t like about the mike that the court it comes with is quite short, so you’ll probably need to buy the extension cord.
And because iPhones no longer have a 3.5 millimeter headphone jack, you may also need a headphone doggle to plug it into your phone.
Also, if you use an android phone, it’s worth checking the Rode website to see if your phone will work with the mike.
In terms of price, the Smart Lav plus is a great value at around $80, and the six-meter extension cord costs around $30. This means for just over $100 you can dramatically improve the quality of your audio on all your videos.
In summary, the Rode Smart plus is a high-quality, easy-to-use microphone that is great value for money, and I’d give it an eight out of 10. So if you’re creating a lot of videos with your smartphone, and you’d like to improve the quality of your audio click the link below to check out the Smart LavPlus.
Please know that if you buy through our link, we do receive a small commission. I just figured if we were using it as a prop for our blog post about product review videos I might as well throw it in….
This doesn’t change the price you pay, but it does help support what we do on this channel, and we really appreciate it.
I hope you enjoyed this review, and I’ll see you again.
So that is how you should do a product review video. I hope this example helps you see how quick and easy it is to create a well-structured product review video.
If you’d like to download a free, step-by-step template that walks you through the process of creating product review videos as well as for other powerful video templates that have generated billions of views online, just click the link here to get a 2-week trial to Vidnami.
For a full Vidnami review click: https://digitalpapercuts.com/2020/12/27/vidnami-review-video-creation-software/
How to create a Video Sales Letter: https://digitalpapercuts.com/2021/03/10/how-to-create-a-video-sales-letter/