Getting Your Website Noticed In 2021
There are a variety of ways to get your website noticed. I’m going to show you both online and offline strategies to create more traffic and awareness about your website. Business owner struggle all the time with how to get their website noticed. And there’s a lot of interesting offline and online ways to drive more traffic to your website and really get in front of those ideal buyers. So, we’re going to talk about 3 ways to get traffic now.
These are things you’re already have in play that you can do to make it even more effective for your online presence. So, the first we’re going to look at is offline. “What!? Offline?” Yeah, we got a ton of stuff. The first one is voicemail. “What!?” At the end of your voicemail on your cellphone and on your company line, make sure… “Hey, make sure to visit our website at…. dot com” And this is a great way to give them something especially when you leave a voicemail or the not getting you right off the bat. Number 2 is going to be your email signature. Your email signature is also a fantastic way to not only drive traffic to your website. But also drive traffic to your social media icons. There’s a wonderful website called wisestamp. W-I-S-E-S-T-A-M-P. –Wisestamp. And you can go in there and you can customize a signature that has your social media on it.
It has your website. You can even click on it to visit it. So that’s great option as email signature. And then finally your business car. Your any marketing materials. Business contact is if you have tradeshow that you are already registered for. Or you’ve got brochures or business cards or flyers. Make sure that you’re not putting that domain name in 2 point font in the corner. That you’re making it big and prominent. Also, don’t forget a hashtag that you can make your own. So, mine is #Getfound. Now, you’ll see that anytime that you see my domain name, you will see #getfound right underneath it. Now, a lot of people roll their eyes around hashtags. Whenever I say hashtag outlive, my teenager wants to like crawl under the table which is really satisfying actually. But you don’t do this apparently when you say hashtag.
I knew hashtags when they were simply pound signs. Who’s with me? Yeah? Pound signs! That’s what it is. We all know that’s what it is. However, a hashtag is like a party. And a party is like one you want to attend. So, I’m going to attend hashtags on…. My favorite things are rose gold, Earl grey tea and chihuahuas, okay? So, rose gold, #rosegold. If I follow #rosegold, anything that also uses that hashtag, I will see shelf in my feed. #Earlgrey, I’ll see every ridiculous dessert ever made with Earl Grey tea. And then #Chihuahua or rescue pup. I have followed rescue pup. And then every single rescue pup picture shows up in my feed. Now, I don’t follow any of those people that are posting. I am just following the hashtag. So, think about each hashtag is a party. So, hashtag is a party that you’re inviting yourself to. So make sure that you’re thinking about what hashtag can I use? And I also have in my channel on hashtags. So, make sure to go and find that video. Watch it and then let me know how that’s working for you.
If you have any questions, put a hashtag in the comments below and then give me your questions and I will get right back to you. I watch those comments religiously. So, I care about helping you guys. Alright. The next one is, let’s take a look at your existing marketing. What are you already have in play. So, you might want to think about… “Okay, I got tradeshow coming up. I have my industry association meeting.” Whatever those things are, think about how can I leverage this better. So, a tradeshow, if you have a tradeshow you go to every single year then we want to make the most of that investment because tradeshows are expensive.
First of all, know what the tradeshow hashtag is. You can build a bunch of comments. And hashtags that we share in twitter or in instagram. Get people to you booth. “Hey, come to our booth. We got coffee. We got pastries. Let’s talk about your website.” You know, whatever it is that you’re going to want to get them there. The hardest part about making a tradeshow work is getting people to the booth. You want to make sure that you’re really thinking about how can I currently insert what we do. Every tradeshow has a hashtag for that event. Use it and make sure you drive them either to your website or you can drive them to your booth. Also, if you attend an industry event every year… I attend search engine strategies every year. It’s all in my brethren show up, all our SEO geeks. And we’re all like nerd and out over all the algorithms stuff and all the latest and greatest. And when I’m there, I actively post… And I’m like, “Come and visit my website.
But hey guys, if you know people who are really stumped and want to learn this themselves, then check out my booth. Or check out my book.”And you do that very subtly inside the feed at those events. Really will pay off for you. And the final way is pay-to-play is the way that we want to think about this final strategy. Pay-to-play means, I am going to buy my way in the search results. So, the first way… And what I learned when I was at yahoo is pay-per-click. Now, PPC is where your buying your way in the search results. So, just like organic searches, you see the ones that had a little A-D next to it? Those are paid advertising. That means I don’t want to do the work of creating a bunch of content that has a rank. I’m just going to buy my way in. I’m going to shortcut it. Now, you’re going to pay-per-click. So, what’s important about this is that you have to understand that if I click on that ad, and it’s $9, you’re going to pay for that one click.
I can’t go to that ad and go Geek, geek, geek, geek… And have it charge the $9 every time I hit it. Google knows my IP address. So, you’re only going to pay from one click at a time from my computer for that one keyword. So keep that in mind. Also you can geo target this really well too. The other thing is social media paid ads. Now, a lot of people are like, “Well, how social is that if I’m paying for ads?” Kind of like buying friends, right? That’s not weird. No. Social paid ads are where we’re actually putting ourselves in the sponsored feeds. So if I’m looking and I already follow those specific concepts; Instagram, Facebook, all the major sites understand buying behavior.
They call it psycho graphic behavior. Psycho graphic is “on this old, I have this many kids. I drive this car and I wear this watch.” It is ridiculous. So, it’s not demographics, it’s psycho graphics. Psycho graphics being all those little things that make me unique. So, you want to sell me a rose gold watch? You better know that I am obsessed with rose gold and that I hear some places that I hang out. So, when I’m searching for that, the sponsored ad shows up right in front of me. And Instagram is very good at that for me. They know exactly things I like. And I tend to click on a lot of the paid ads. Maybe because I’m more biased. Because I know how much work and effort goes into paid ad. I did that for years at yahoo. And you might be like, “I never click on those ads.” But the fact of the matter is, you do. Typically.
People click on them either on feed or in paid search, they tend to click on them after they click on an organic ad and gotten a bunch of junk. Then they go hit the back button and they look and see, “Well, what else is on that page?” And that’s where the paid clicks. The secondary introductory level clicks are what really makes paid search work. Alright, so what we’ve talked about here is… Do I really want to pay to play? You might want to consider it. It’s a quick and dirty way to get quick findability. Don’t forget your offline. Your voicemail, your email signatures.
You could even buy a magnet, put on the side of your car if you want. Your website address would be right there. Now, you can write-off your car payment. Yes! But get a magnet, pop it on there. That’s a great way to drive traffic. And finally, don’t forget about whatever your current marketing is in play. –Tradeshows, associations, guest lecturing. Whatever those might be. Make sure anything that anyone puts on the internet has your domain name there .
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