Orange County Digital Marketing Ideas
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Many business owners know the importance of digital marketing and the role it plays in helping grow a business. While some may consider marketing a necessary evil in business operations and expense, digital marketing can fill many of the gaps created by traditional advertising.
Differences between digital marketing and advertising
Way too many people confuse the terms marketing and advertising and believe that digital marketing is an expense they can eliminate. Consider how much business might be lost with a reduction in advertising, as customers move to another business. Then consider how much business may be lost if another brand makes a bigger name for themselves and get ranked higher on Google.
The main difference is that advertising is for a specific product or for services usually offered for a brief time. Digital Marketing is an attempt to create brand awareness and sell the company. It is also an ongoing effort and many companies find that digital marketing will offer more long-term gains not typically seen with advertising and that is what make it fun and more fulfilling to a company.
Digital Marketing is the lifeblood of most businesses. Digital Marketing builds awareness. Awareness lets potential customers find out about your product or service. Just as with a bricks and mortar business, digital marketing is essential in order to let people know your business offer exists.
Since the internet began to grow, digital marketing has taken on a whole new approach to building a brand name. It is not about placing advertising on high traffic sites, rather it is about getting the story about the company out to the public and the many different methods. With a print ad there is a time limit or space constriction about the amount of information a company can make available at any one time.
Most readers do not mind if a few moments of their time is taken up while a company tells its story and lengthy story they want to hear or see on their time, when it is convenient and provides a benefit for them. With the use of blogs as well as the use of videos inside websites, a customer can learn all they care to about a company. It can also be a lot of fun to put together a video to tell a story that presents the message in a fun and informative way.
Promoting your business on the internet is a requirement in today’s business world. The business owner who ignores this gold mine of potential opportunity does so at his or her own peril. There is too much to be gained through marketing on the internet, and very little to be lost. If you business is internet based to begin with this is a no-brainer.
Here are a few digital marketing things you can do to expose your business to potential new customers:
Search engine optimization AKA SEO.
For the business owner who wants their website to be a success, this is the first step toward ensuring that success. Unless you have unlimited funds with which to advertise your product, this is a step you cannot afford to skip. Optimizing your website is the equivalent of building your brick-and-mortar store in a major shopping district as opposed to halfway down a dirt road with an old rusty sign pointing in the other direction. There are many facets to SEO, and not enough room in this article to get into them.
Pay Per Click advertising
This is a great way to get your internet business off and running with instant results. This service is offered by Google, Yahoo!, and MSN, to name a few. With Google AdWords, you are going to have the most potential traffic, but you may also have the most competition for the best keywords. What does this mean? Well, AdWords (and the others) work by letting you create an advertisement (usually a headline and a couple of sentences). You then must choose the keywords that will activate your ad. Then you place a bid on how much you are willing to pay per click of your ad, depending on each keyword. It all sounds a lot more confusing than it is. The benefit of this type of advertising (as opposed to, say, banner advertising), is you only pay when you have a visitor click on your ad and go to your landing page.
Articles and inbound links.
Next to SEO, this is the most powerful section of strategy for the up and coming business owners. In order to move up in the search engine rankings (SERP), you must have incoming links (backlinks, as they are called in the SEO world). When the search engines see a website with a lot of natural inbound links, they begin to see the website as an authority on whatever subject the site is about. Thus, the site’s ranking begins to improve. There are many ways to go about getting backlinks, but one of the best ways is through writing articles.
There are a million successful strategies for marketing on the internet, but these are the three building blocks.
There is no question that the key to running a successful online business is to generate a steady traffic flow. There are a number of ways you can increase your website traffic flow, but submitting to online directories can be extremely successful. Whether it is submitting articles to article directories or submitting your site to website directories, you will begin to get thousands of visitors by doing so.
When you submit to directories, you are receiving free advertising. All over the internet you will see advertisements and promotions trying to get you to pay for advertising. But in reality, submitting to directories can be equally successful when it comes to increasing your traffic flow.
There are thousands of people that search article directories and web site directories for ideas and opinions. Whether the surfers are looking for ideas for their own site or just quality content, you will have your content and site viewed thousands of times. And by placing a link to your site with the submission, people will have easy access to be redirected to your site.
Submitting articles to article directories can do much more than provide a link for people to click on. When you submit articles, you are also delivering quality content to be seen by hundreds of thousands of people. There is so much duplicate content on the internet that readers are salivating for fresh content.
Another way you can get thousands of visitors to your site by submitting to directories is through page rank. By targeting specific keywords on your web site, you can climb higher on the search engines. The better your website flows and casually spreads your keywords throughout your content the higher your page rank will be.
Search engines like Google reward quality sites with a higher page rank. Typically you will find the higher page rank sites toward the top of the search engines. And according to the golden triangle rule, internet surfers tend to focus on the top four or five searches on the search engines. Therefore, try to spread your keywords throughout your site without making it too obvious and you will begin to climb up the search engines.
A business is nothing without traffic. You could have the best web site in the world, but if nobody knows it exists, it is nothing. That is why it is essential that you take the time to submit your articles and web site to thousands of article directories and web site directories. The more directories you submit to, the better chance you have of people seeing your site. From there, you will notice a steady increase in the amount of traffic you receive. Always look for directories with either high page rank, or a good predicted page rank.
Marketing Agency Orange County
5904 Warner Ave
Huntington Beach, CA 92649
Phone (800) 451-7085