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Internet Marketing: How Difficult Is It?

Internet Marketing: How Difficult Is It?

Is Digital Marketing aka Internet Marketing different from any other form of marketing?

The rule of the Internet marketing game is simple: learn the current Google Algorithm rules and apply necessary marketing strategies in order to win the game.

Internet marketing common parallels with traditional marketing

Listen to your clients or prospects:

If you want to learn how to best position yourself, your website or your product or service, find out exactly what the client wants and ask questions to hone in on what their needs are. By asking questions, you gain a better understanding of how you can help the client, and the client feels that they are part of the solution. This gives you a chance to reflect on what you can offer your prospective client. Provide them the benefits of your product or service and how it can meet their needs or desires.

A Little Enthusiasm Goes A Long Way

If your client feels passionate about what they do, and if you show that you are passionate and enthusiastic about providing them the solution they want, you’ll get the prospect onboard. Enthusiasm will open up many doors for you.

In many local brick and mortar stores you will find business owners who have a desire to build their business by developing a mailing list. These lists are derived from individuals who have expressed an interest in the product or service the business provides. In online businesses you will find website owners seeking to gain email addresses from prospects and customers for the purpose of sending highly specific marketing information on products or services provided.

In a brick and mortar store you may find business owners developing a newsletter than could benefit existing customers.

In an online store online articles are made available for existing and potential customers.

In a brick and mortar store you will find a business that relies on press releases to share growth and good news about the business.

In online stores you will also find the press release to be a friend to positive business growth. Press releases are great tools for improving a websites SEO score.

An digital business takes some of the same principles that can make a brick and mortar store successful and discovers how to apply them online. Internet marketing draws from the same marketing whiteboard as conventional marketing. It simply applies the concept differently.

One of the bonuses for online business is email distribution is much less expensive than traditional print and postage costs and the turnaround time for impressions is much shorter. The delivery can be nearly instantaneous in many cases and the distribution of pre-produced welcome messages can be automated through autoresponders. You can send out relevant up to date content instantly. Also, you can do the world and our landfills a service by not clogging it up with paper that people no longer need.

In many ways an online business can be a cost effective addition to a traditional brick and mortar store. The costs in adding an online presence is minimal in comparison to what it takes to get a standard brick and mortar location off the ground.

Some former brick and mortar only stores now report that their online business is producing more than 90% of their annual profit.

If you already understand the basic concepts of marketing it may not be a difficult stretch to take than knowledge and learn how to make those concepts work online. Ultimately your overall business may get a shot in the arm in the process.

Digital Papercuts
Digital Marketing Huntington Beach CA
5904 Warner Ave
Ste A-2011
Huntington Beach, CA 92649

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