Ways to Communicate with Your Patients About Covid 19
What to do about COVID-19 (Coronavirus)
Steps your dental or physical therapy practice may need to take
Are your dental patients or physical therapy clients asking you questions about the Coronavirus (COVID-19)? Are they cancelling their appointments? f course they are. As the virus continues to spread, it’s important to have your practice prepared to respond in a helpful, calm, and reassuring manner. Here are a few ways you can communicate with your patients about the Coronavirus.
First step: On your website add the wordpress Cookie Notice Plug-in.
At this most unusual time in our history when anxiety is ultra high and worries and fears are running rampant, now more than ever is an excellent time to reassure your patients that it is safe to come into your practice for their appointments.
You can do this by prepping your office staff with what to say when phone calls come in.
Ask your team to share with your patients the procedures you perform to sanitize and clean beyond your normal duties. This will alleviate anxiety and foster trust that strengthens the patient-dentist-therapist relationship. Finally, have your staff direct your patients to the content you’ve created on your homepage or infection control page.
2. Create & Customize Content for Your Target Audience
As you seek to be a safe place for your patients, craft a section about the virus on your website that can be easily found by those concerned. Whether it’s a bullet list on your homepage or an entire customized page on your website, include reputable links (Find a list of resources below). We highly recommend this updated newsletter by Centers for Disease Control and Prevention (CDC) and this recently published blog by the California Dental Association (CDA) as helpful resources. Add them to the space on your practice website or on the cookie notice devoted to addressing COVID-19. And then make sure your staff can direct your patients to this information quickly and easily.
3. Review Your Infection Control Page
The evolving situation around the virus provides you the opportunity to review the Infection Control page on your website and add content to it. As you update it with information pertaining to COVID-19, you’ll build trust with your patients and any referring doctors with whom you work. When they feel more informed regarding the current circumstances, you become more trustworthy.
Knowledge on what to do and how you, as a practice, are making every effort to create a safe environment will bolster confidence. Your infection control content should include a list of how your practice safeguards against infectious germs, ranging from washing hands and the cleaning of surfaces and dental instruments to having staff stay at home when they’re sick. We invite you to collaborate with your PPC Advertising team at Digital Papercuts as you customize your infection control page or create new content.
As information changes regarding the virus confusion and panic tend to surface. Be a beacon of stability amid chaos by restoring confidence with updated information and most of all reassuring smiles with the information and instructions you put on your website.
Client Alert: Current Digital Papercuts SEO and PPC Advertising clients have the ability to contact us if you would like us to add the Cookie Notice Plug-In feature on their practice website home page providing a timely and direct link to their Covid-19 infection control page. This is a free service offered to our dental and physical therapy partners allowing them to streamline their communications regarding COVID-19; fostering trust and confidence in your services during these uncertain times. Call Digital Papercuts today to turn on this feature.
Meet potential patients where they are: on Google. Pay-Per-Click (PPC) is a strategic form of advertising used to convert more patients online and realize a tangible return on investment. Unlike other agencies, we specialize in dental-specific and Physical Therapy specific PPC campaigns targeting patients in your area. The result: Near Immediate appointments for your practice.
You may be wondering if investing your time and efforts in PPC advertising is worth the return at this critical time in our history. The answer is: a thousand times yes. From building brand awareness, trust, and likability to providing a space for your patients to connect and engage.When your patients are well-informed through your dental marketing and physical therapy storytelling, you’ll have cost savings, improved outcomes, increased inbound traffic to your website, enhanced SEO reach, and higher conversion rates that all yield more patients through your doors.
Orange County PPC Advertising
Huntington Beach Dental Marketing Agency
Physical Therapy Marketing
5904 Warner Ave
Huntington Beach, CA 92649
Phone (800) 451-7085