Marketing your local Orange County Business
Tim’s Cellphone Repair Story.
It is a average business day while Tim watches the traffic go by on Beach Blvd in Huntington Beach. He left the corporate world and opened up his local dream business repairing broken cellphone screens, at the time this seemed a good investment. According to those in the know he should quite comfortably make a easy living being that he was a , apparently business savvy guy.
What was not mentioned, nor thought of by him, was how many others are there doing the same thing. So every day now he faces Huntington Beach Cellphone Glass Repair on the other side of the main road, doing exactly what he is doing.
Tim’s company and Huntington Beach Cellphone Glass Repair are both selling the same service, and if you are around here everyone needs it when they crack their glass on the cell phones.
One morning, as Tim opens up for business he notices a truck that had just pulled off the road at Huntington Beach Cell Phone Glass Repairs entrance. After watching the commotion of the people getting out of the truck he suddenly realizes what is happening, Sam is putting up a huge signboard announcing his presence.
As the days go by Tim sees his traffic becoming less and less, all heading off to Huntington Beach Cellphone Glass Repair. On the other side of the street.
Quietly staring across to Huntington Beach Cellphone Glass Repair, Tim thinks by himself whatever made him decide on this, should he call it quits. But with the amount he had already invested it would be a bitter pill to swallow.
In a last ditch effort Tim decides to follow suit. He decides to put up a bigger sign than Huntington Beach Cellphone Glass Repair.
Geared up with his new plan he starts getting quotes and after looking at all the figures he comes to the cold hard realization that a board like Huntington Beach Cellphone Glass Repair will cost a small fortune, and that just to get a few more people who may still may not stop.
He will have to sell a lot of glass replacements to just cover expenses, let alone make a profit.
After looking at all the alternatives he decides on a smaller board. At the price it better work or he will be in the back in the corporate world again looking for a job soon, back from whence he came. ‘Has my dream become my nightmare’, he thinks to himself as he heads back. There is such a lot of traffic, if he could just get a little.
The board is up but the traffic only trickles in. On the odd occasion someone would stop in and buy, but the cost of that board far exceeds the profits.
One morning upon awakening it happens, in a flash of brilliance!
Scraping his last money together he buys a cheap fridge, fills it up with coke, changes the signboard to read ?Free Ice Cold Coke while you wait?.
Very soon his entrance road has more traffic than what it can handle.
An ice cold coke is always welcome in these parts, especially in the summer months. So more and more customers come in and enjoy the refreshing drink before continuing on their journey with their repaired phone. Many of them then also buy a snack to go with their free coke or play a old fashioned video game he has installed.
Tim then decided to put himself out a little and spoke to the customers before they left and asked if they could go on their newly repaired phones and do a Facebook check in or review of his store. To his surprise there were many more yes answers than no’s.
From now on Tim is remembered as the guy who gave them a cold coke on a hot day, just what they needed at that moment in time. He gave his visitors a reason to remember him, a reason to stay for a while and sold his product in the process. A few weeks later Huntington Beach Cellphone Glass Repair board was taken down, and Tim owned the area.
So how does Tim’s’s story relate to your business as a internet marketer?
Give your visitors a reason to stay for a while.
Your bonus or giveaway should relate to your product and to your advertisement.
Your offer must make a lasting impression, they must remember you. Give them exactly what they need in that moment in time, find the flash of brilliance, even if it costs a small investment.
If you give something away as a gift ask for their email in exchange, if you don’t you will never see them again. It is a great way to build a list to be able to retarget your prospective customers.
You must build up a relation with your visitors so that you are able to contact them at a later stage, or even follow up with a new offer.
You are the only one who will know what your visitors want, make it worth their while receiving it and they wont mind further communication from you.
Create a trust relationship and they will actually open and read your emails.
If your ‘board’ is up and you are paying for it you must give your visitors what they are expecting, and you will receive what you are expecting.
So what is your offer?
When most people think of digital marketing, they think solely of websites. Are they right or wrong? Well both. While websites are a key component of digital marketing and in many cases are the only Internet marketing tool businesses use, they are not the be all, end all. Websites are not required for Internet marketing. However, I do highly recommend them as they are best suited to sit at the core of your Internet marketing plan, the hub so to speak, but that’s a topic for another conversation.
7 digital marketing tools you can use even with no website
So here are 7 Internet marketing tools that you can implement on a shoestring budget without having to have a website of your own:
1. Email Marketing: When properly implemented, there probably is no quicker, better, and less expensive way to stay in front of your prospects and clients than to leverage the power of email. You can literally touch an unlimited amount of prospects and clients with a single click.
2. Blogs: Blogging is a great tool when you would like to step it up a notch and stay in constant contact with your prospects and clients. Some ideas on how to use it might be to post what’s new with you or your business, post informative content as a value-add to your clients, or hold and interactive forum with your clients geared towards understanding how to better serve them.
There are a handful of free or low cost blog hosts out there that really make this process simple (e.g. Blogger and TypePad). And once the blog is posted you can repost a link to it on Facebook, Instagram or Twitter.
3. eZines: Much like blogs and article marketing, eZines are great way to stay in touch with your prospects on a more regularly scheduled basis. Additionally, they are probably the forerunner in helping you develop a list of prospects to market and sell your wares.
4. Article Marketing: This is a absolutely phenomenal approach to bringing notoriety, interest and ultimately leads for many types of businesses. It can be used as a major difference maker or as a value-add on reason for why someone should buy from you instead of your competitors. Whether your clients are local, regional, national or global — articles are portable and usable in all situations — that’s part of their charm.
5. Affiliate Programs: — Get others promoting and selling for you. This tool can become the equivalent of having both a full blown marketing and sales staff that gets paid on performance/commission. If they don’t promote and directly lead to a sale for you, they don’t get paid, simple as that For the do-it-yourselfers, there are plenty of tools out there to help you set up this type of program. For everyone else, there are excellent service providers out there who can coordinate and manage this process for you (e.g. Clickbank).
6. Viral Marketing: Again, a great approach for getting others to promote and help create a buzz about you, your business, your products and/or your services. The best, most genuine way to get this started is by creating raving fans out of your existing clients and then helping them help you spread the word. This is essentially what Tim did by asking people to go on social media for him.
7. Public Relations: If I tell you I’m the best at what I do, you’ll take it with a grain of salt. Maybe you’ll believe me, maybe you won’t. However, people tend to believe what they read. So if a respected publication like Yahoo, CNN or CBS tells you that I’m the best at what I do, that usually holds more weight and adds instant credibility to me.
Spend some effort here. Become a resource for the press. You help them and they can significantly help you.
I highly recommend you spend some time with these. Explore how you can implement one, some, or all of these Internet marketing tools to help your business.
1. Attention-Getting Ads Get Results
Think about it…how many advertisements do you see or hear every day…how about every hour? Let’s face it, we’re bombarded with ads everywhere we go. Not many of the astronomical number of advertisments stick with us, and make an impact. How can you make sure your ad STANDS OUT FROM THE CROWD?
” Make a dramatic statement: “Even my Grandmother knows ….”
” Surprise them with the unexpected: “Use for 60 days totally free…”
” Ask a thought provoking question: “Is your current cellphone provider getting you the best service at the best price?
” Use high impact headlines – it’s important to snag their attention right away.
2. Get Personal
How many times have you been caught in the perpetual press this number for this or press that number for that cycle of automated phone services? Yeh, you push 15 numbers and end up back at the main menu and never did talk to a real person. People are hungry for personal interaction in the marketplace. Look for ways to make your business a personal experience that your customers will appreciate. Get to know something about the people who walk through your doors. Let the people who visit your website know something about you. Yes, it’s easier to trust a local business or an individual than a huge impersonal company…and trust is crucial to building a pool of loyal repeat customers.
3. Paint a Picture
Ah, the end of a hectic week has finally arrived! As I lock the doors on a still cluttered office, my mind wanders to the many things that will demand my attention this weekend. I long to just escape the demanding voices…escape to the waters at Dog Beach with my two dogs. It would be like heaven to watch them frolic with their friends and play in the water. Yes, I can almost hear the sound of their splashing when the clang of metal alerts me to the fact that I’ve dropped my keys.
Put your customers on the beach. Yeah, painting word pictures that capture their emotions will be more effective that the raw facts of the benefit your product offers. Describe what the benefits will do for them, vividly and in great detail…get them panting for the end result. Paint your way to a sale!
Think about it…the last three tactics I’ve talked about deal with human emotions or behaviors, rather than your product itself. Yeah, when we affect the inner part of the customer, our sales are likely to see great results… and hey, they’ll feel good while they’re writing out the check!
5904 Warner Ave
Huntington Beach, CA 92649
Phone (800) 451-7085