Effective SEO Digital Marketing
Before getting into digital marketing techniques let us talk about some basic underlying tenants of being in business.
Digital Marketing by its very nature demands that you have a firm and steady belief in the product or services you represent. You have to count the product or services as so valuable that it would make no sense to keep the product or services away from those who would most benefit from the product.
Obviously more money can be a motivating factor in marketing, but it will not be a sustainable motive. You may, in fact, need to hire SEO and Digital Marketing Agencies to help you market the product if your sole objective is the accumulation of wealth.
When you stop believing in a product or service you will also find a similar decrease in your enthusiasm for sales and marketing.
Why is belief in a service or product so important?
Primarily it has to do with the transference of trust. If you have built a reputation for integrity you will not be satisfied in selling a product or service that you do not believe has intrinsic value for your customers. For this type of business owner it may feel a bit like false advertising to attempt to sell a product you are not 100% sold on yourself.
When you can demonstrate a high level of belief in a product you issue a transferable statement of trust. You will be more passionate about how you present the service or product and you will have no reservations marketing it online that product to anyone. You will have absolutely no reason to be ashamed of the service or product or its ability to meet the needs of the consumer.
I strive to impart my passion of doing what is right for the customer over the need to make a sale. I was fortunate enough to work for two very customer focused companies earlier in my career, Disneyland and Charles Schwab. At both companies it was quite easy to be a salesperson for the company as it was quite easy to believe in the value they were providing customers.
Some online business owners do not have that standard of belief so they must count on residual sales and look for a quick buck. They either market the product without a strong belief in the product or they simply allow the information to sit in cyberspace and wait for occasional sales to come through.
I believe customers want to transfer a feeling of trust to a business they count as worthy of their gift. If, however, you don’t believe in your service or product it can often shine through in what you don’t say. It can be conveyed in a lack of enthusiasm.
The truth is when you find a service or product you can believe in and you move forward in expressing your enthusiasm for the service or product you may likely discover fewer customer service issues. There will be those who use every play from the digital marketing handbook to get you to buy a product or service, but do not mistake short-term hype with genuine belief in a service or product.
Take for instance two marketers, Kevin and Cathy. Kevin was high pressure and often began his sales pitch with, “You know I only need one more sale to wrap this project up and I could really use your help.” The problem was that Kevin used that line on every client he visited with and often oversold his servicesy. Cathy, on the other hand, visited her clients and worked to understand their needs and how that might interact with what they was able to do with marketing and advertising.
Which kind of person would you rather buy from? That is why at Digital Papercuts we take the time to get to know your business before entering any type of digital marketing agreement.
Search Engine Optimization-SEO
Search engine optimization or SEO is one of the best ways to drive targeted traffic to your website. Maximizing the benefits of a well-SEO optimized website can provide a lot of good long term business for the company. However, SEO optimizing your website might cost you thousands of dollars if you are a newbie to digital marketing.
You can essentially get information on low cost SEO anywhere in the Internet. But only a few really show you how to work out an affordable search engine optimization program.
Affordable SEO Techniques
1. Link exchanges
One free SEO method that can get you best results is through link exchanges or linking to and from other websites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the owner of the website you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.
One site that this is readily advocated is Pinterest, where it is easy to share “pins” on each other sites which in turns leads to expanding your market reach to each other sites followers.
2. Use a easy to remember Domain Name
What better way will make your target visitors remember your website but with a very easy to remember domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is. We chose Digital Papercuts for this very reason.
3. Write or purchase keyword rich articles
Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. Either you write your own articles or you get them from article directories or freelance writers on services like fiverr that allow you to post these articles on your website. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.
4. Site navigation
Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website. Having a sitemap is also a google ranking factor.
Affordable SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on page one of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.
Digital Papercuts Philosophy
I would like to take a few minutes of your time to discuss digital marketing a bit more. If you are new to business then you may have already become overwhelmed by all of the hype and sales pitches. Maybe you have been searching for that one secret that will get your desired results.
I have been a successful digital marketer for sometime now and I was once a lot like you. I spent thousands of dollars on e-books, courses and programs. I even paid thousands to sign up with a well known digital marketing SEO guru only to find out I knew more and could do more on my own than their measly efforts. I still read every article, every blog, every book I can find on the subject to stay ahead of the curve and to look for that one secret that will work. But, I know that there is not one genie in a bottle method that works by itself. You must use a variety of techniques to win the Google ranking wars.
Some of the greatest minds in history did amazing things because they surrounded themselves with other great people. Take Henry Ford for example; Ford was an poorly educated man who had nothing when he started out. But Mr. Ford surrounded himself with a group of people that he believed in. When Ford was building the first V-8 engine it took his engineers over a year to come up with a design that worked. He never gave up on his idea even when the engineers said it could not be done.
My point is that too many people think they will stumble on some great secret that only they will know and they will guard it with their lives. They will be the only ones who hold some special key and they alone will market this secret without giving away the actual secret. All this thinking leads to disappointment because there is no secret.
I built my company by believing in people as Henry Ford did. I don’t hold some great secret. I surrounded myself with like-minded people and together we built a wonderful Digital Marketing company helping people to grow their businesses. We believed from the beginning that we would succeed and our company has become not just a source of income but also a source of pride as we have helped other businesses grow and prosper.
We do not live in a closed society. Some of my best clients come from the craziest of places. If you stop thinking locally and focus globally your world will open up new frontiers for you.
Digital Papercuts SEO practices
To talk on Search Engine Optimization the first thing that will come to mind are how a company follows SEO practices, There is a lot of talk as to whether or not certain of the search engine optimization techniques and methods are ethical, these are sometimes called either white hat, gray hat or black hat techniques. It is pretty easy to figure out what is what. There’s been much fuss lately as to the need for Search Engine Optimization of the right kind-white hat; some will tell you that to be effective Search Engine Optimization has to be “organic”; others will swear by the power of using the right software, coincidentally it is their software they are selling. Then there are those who say that if you find the right “niche market”, the world will beat a path to your door and leave their money when they get there. Arguments against their usage do not stand up in the face of good, old-fashioned common sense. It doesn’t mean that the techniques cannot be used in unethical and unscrupulous ways; it simply means that they are not intrinsically unethical, they are not spam and it is not wrong to use them.
SEO is the process of choosing targeted keywords or keyword phrases called long tail keywords related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
In the modern business world Organic search is very essential to ensure the smooth running of the online business. If the website is expected to rank on page one with the organized manner, the organized keywords are the unique criteria as per the Search Engine Marketing or SEO Services. Through the keywords search the Google and Bing and other Internet crawlers will find your site in order to direct others to your products and services.
Paid listing aka PPC ads can also be purchased in addition to organic search methods. If your website shows up for keywords and paid listing on the same page, it may help push a visitor to your site. The problem is you don’t always have control over what sites your ads are placed on. It could hurt your brand if your link was found on an inappropriate site. That is why only sticking to Google or Bing as opposed to banner ad promotions that can be placed on any site. Some search engines like Yahoo and Google have become smart enough to associate a person to a website or a company.
We believe you should give your business a human presence. The Internet for the most part is just words and images. Letting people associate a name and a face with your company will let then know that there is a person in charge and that he is accessible, whether it is through e-mail, telephone or instant messenger. Letting them know you are there if they need you can be a big selling point.
Ten points to remember about digital marketing
1. Show your prospects how much enthusiasm you have for your product and business. If you’re convincing enough, they will be enthusiastic too.
2. Make your customers get excited about your business and they will tell their friends. Give them a free vacation certificate, a coupon, etc.
3. Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc.
4. Give your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc.
6. Build your opt-in list by allowing your visitors to sign up for a free e-zine, ebooks, software, contests, sweepstakes, etc.
7. Give your prospects or customers a breath of fresh air. Don’t be afraid to design your website and ad copies different from everyone else.
8. Write and submit articles to e-zine publishers or webmasters. If you want it to be published, it should be like an article and not like an ad.
10. Show your prospects that you are an expert, because authority can persuade people to buy. You could publish an article, write an ebook, etc.
Repeat business is the key to ultimate long term success in any business.
Your goal as a business owner is to turn every first time customer into a life-long customer. However, in order to maximize the value of that customer, you need to encourage regular purchases on an on-going basis. Encourage customers to come back frequently with special sales, events, frequent-buyer programs, credits towards gifts, unique offers or reminders.
Constant communication is vital. You want to establish a relationship and to do that you need continuous contact and with the marketing efforts of Digital Papercuts we encourage you to develop specific campaigns for getting repeat customers. Keeping in touch with your customers on a regular basis helps them remember the benefits they get from doing business with you.
Enticing offers are critical to response. Even the best customers won’t show up repeatedly if there is not something new or unique or special for them. Make it interesting, inviting and difficult to ignore.
P.S. if you are new to Digital Papercuts ask us for a free SEO website audit.
5904 Warner Ave
Huntington Beach, CA 92649