Digital Marketing And Promotion Made Easy
Just like there are no magic weight loss pills or ways to earn enough money from home to buy a Ferrari this weekend, there is no one easy solution to guarantee digital marketing success. However, digital marketing is not really overly complicated and many business owners can enjoy at least some degree of digital marketing success, and extra income, with only limited knowledge about the industry if they have the time to do the work themselves or to hire a digiital marketing strategy. This article will discuss some of the simplest digital marketing strategies business owners can implement to promote their business.
Participation in niche related forums on Facebook is one of the easiest, and quickest, ways a business owner can use the Internet as a promotional tool. Facebook pages are sites which provide a forum for users who share a common interest, to share information related to their subject or to just socialize. Business owners or webmasters may decide to join different Facebook pages which closely relate to their niche or the services or products they offer. This is important because doing this gives the business owners access to a potentially huge group of Internet users that fall into the target audience for their services or products. It also gives the business owner the opportunity to promote his own website. Facebook profiles allow users to place a link to their own website on their page. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place on their profile.
Additionally, some Facebook pages may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer his link in response to questions and comments when doing so is relevant and offers something of value to the online conversation. However, care should be taken to carefully review the terms of service and all guidelines on the Facebook group before posting links to ensure this is not a violation of the policies of the message board. Failure to adhere to message board policies may result in removal from the group or the posts being viewed as spam by other users.
SEO and Digital marketing agencies
Another simple, but effective, digital marketing strategy is to hire a consulting firm like Digital Papercuts with search engine optimization (SEO) experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education, the ability to hire a qualified SEO firm is as simple as knowing how to interview candidates and select the most qualified one. Handling your own SEO efforts can be rather difficult and time consuming but hiring another firm to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic if you have chosen the right keywords to rank for. This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best ranking websites when they search for a particular term. Virtually no one looks at page 2 or beyond sites.
So another simple way to enjoy digital marketing success is to hire a marketing firm to plan and execute your Internet marketing strategy. Just like SEO, digital marketing is essentially a full time job. Business owners may have a great deal of difficulty trying to run their business and organize their digital marketing campaigns.
Outsourcing this work eases the burden on the business owner or webmaster and will likely produce more better, faster and more consistent results.
How about using free website promotions? Is that even feasible?
Of course yes they can work! Your website can actually amass huge traffic in no time thanks to free and sometimes spammy looking website promotions.
How do you implement a free website promotion?
1. Optimize your website.
Make your website look professional, with great content and images. Start with this step and the rest will follow.
2. Know your Facebook groups.
One reason why Facebook groups are created is for a free exchange of information. Log in, post actively, be regarded as a guru yourself. Let them know about your site in every post and you attract instant visitors right there.
3. Write a press release.
Release your writing prowess and start up a press release that advertises your site! Press releases give an almost instant boost to website rankings and to your domain authority. This is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media and massive traffic will come to you!
4. Be friendly online.
Free website promotion means you need to be friendly to other webmasters. Why, you ask? So they can link you immediately! Establish contacts and never tire of link requests and exchanges.
5. Write an article.
Say, your website is about your real estate agency. Write an article about the perks and financial benefits of owning a home. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free website promotion approach.
6. Just let the whole world know about your site.
What is free website promotion without the word of mouth? Insert your website, its URL and features in daily conversations and let the good news spread from one mouth to another! Don’t forget to add it to your business card.
7. Create a banner ad.
Make a banner ad for your website and ask another webmaster to do the same for his site. Then swap!
When you make a website, you need not pay anything to promote it.
Everyone loves free things. Free giveaways are a way of expressing gratitude and marketing gifts are given to customer to thank them and most of the customers are more than happy to receive gifts from companies they pay patronage. They can also be used for things like a free SEO audit report such as the one we give away at Digital Papercuts.
The thank you gifts cannot only be presented to existing customers but also to potential customers when they try a new product of the company. This would encourage them to buy other products, which will increase the company sales. This practice can be made more advantageous by making it as marketing and branding strategy, which helps in expanding business along with earning customer goodwill.
Non Digital Promotional gifts
Sending promotional gifts is a means of rewarding clients to appreciate their kind cooperation through out the years; they will make customers feel that they are valued. Paper flyers are discarded the moment they are received, and are seldom read. But when a person is gifted with something that he/she can use, there is a probability that they will not only enjoy it, but they will also keep it for sometime, might be for several years and until the time they have it, they will remember the company. One of the better methods is to print the name of the company on the gift. This doesn’t involve any strategy and can be implemented even if there is lack of imagination. Name and brand recognition can be established by getting the logo of the company or information of the company printed on the gift. This also helps build recognition among potential customers.
Also give the customers the gifts that last long. The longer the gift lasts the longer the customer will remember your company. Gifts like pen, key chain, coffee mug, calendar, refrigerator magnets, etc. which not only lasts forever but are something that is observed and used many times a day. There are certain gifts, which can fit the budget, promote marketing and at the same time serve the purpose of gift.
Calendars are one of the most opted gifts by small companies as promotional products. They aren?t expensive and are used year round. Following them are office supplies. Stationary tub, embedded pens, sticky pads and diaries containing the logo of the company are very good gift ideas too. Desktop accessories are the next best things. Things like pen stands, paperweight are hot giveaways.
For home gifts like fridge magnets, coffee mugs and thermo-flask make ideal gifts. They, too, get noticed many times a day. The good thing about them is they can be modeled in different colors, shapes and styles and can be unique when compared to other?s promotional products. And hence, they are more like collectible items. Innovation can increase the interest of the user in this regard.
Key chains are also something which is carried everywhere and they don?t even cost too much. Usually people use the promotional ones to store spare keys. T-shirts and cap are a bit expensive, but are worth the investment. They are usually worn outside and people around can easily sight the company?s name and logo and they function like a walking billboard.
Creativity is the key to selecting a right gift to market your and so is the money. The more the money invested, the better the gift, but the gift should be selected such that it earns maximum returns.
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