Submitting your articles to Directories
What is the one thing business owners and webmasters the world over wants for their websites? They want their websites to be visible on the internet! And what better way to do this than to have their websites included in site listings and search engines.
Most search engines like Google only list websites depending on the keywords or Meta tags you put on your site. But then there are sites that go further and categorize the listings that make it easy for most to find the sites they are looking for, if the site is list within the site listing or search engine.
With a category listing, imagine how much easier it is to find what you want and other sites of similar categories. You could be looking for PDA (personal digital assistant) and click on the category PDA and instantly get a listing of websites that sell, review, or support personal digital assistants.
Website listing aka citations is mostly a free service offered by many search engines. Most sites ask you to fill in a form, asks you for Meta tags for easy searching, and you will be required to wait for at least 24 hours for your site to appear in their search engine. However, there is also such a thing as a premiere listing. This means that the webmaster will be charged a fee (anywhere from $2 up) to have his website listed on the first page when the searcher inputs his keywords.
One premiere feature is called ?feature listing?. A featured site appears not only in the regular listing, but also in a special section, often at the top or the right margin of the screen. For example, you might type ?spam blockers? and when you look at the listed results, you may see recipes for Spam luncheon meat in the feature boxes. This means SPAM paid for this feature listing.
Often times, these websites ask for a feature called a link exchange. As you submit your site to them for inclusion in their website, a script is provided to you for inclusion in your site. This often manifests as either a text link or a banner or button, which, upon clicking, will bring you to their website. This link exchange also helps them in monitoring the incoming traffic of your website. Some sites offer daily web statistics, while others only give them to you upon your request.
Don’t just sit on your hands and hope someone finds your website. Submit the URL of your website to site listing and be seen. Key in the appropriate key words and Meta tags or categorize your website properly to increase your visibility on the net.
Site listings and search engines work. Do a web search on anything, test their features, and be one of many who has submitted their websites for inclusion. I know I have.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story. Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to write them. In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts. But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them. You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.
2. Failing to maximize the promotional opportunities of article marketing. You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles? Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this. Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have.
3. Publishing content that does not help your readers. Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine. Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.
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