Attributes of a Successful Digital Marketing Sales Strategy
The first attribute of a successful digital marketing selling strategy is a website that provides information about the products and the service they are providing. The advantage of that is we can sell those products and services online 24 hours a day, 7 days a week. Selling online is a talent to be cultivated. It requires a lot of understanding to find the customer and what the customer is looking for and then fulfilling his needs.
It is very important to get the complete attention potential shoppers online. The content of the message should be make reader think. This can be achieved by using power words, along with color and visuals. Once the attention is grabbed, it should be retained till the end of the message. The customer should be prompted to take some action, aka CTA or call to action and their involvement should be sought. They can be made to sign up for e-mail newsletters or can be made to take the survey by visiting the company’s website.
The potential customer should be convinced to buy the product. Right then without searching it elsewhere. All the features of the product or the service should be specified, with the more relevant ones on the top. They should be explained logically through these points how the products will fulfill their needs or solve their problems. Benefits sell products, specs don’t. They should be made to understand what benefits the product can do fir them. Strong emotional words should be included in the sales copy. The customer should either fear the loss of the product if he doesn’t buy it in time or he should be given the greed of the advantages the product can provide. These reasons will create an emotional impulse and will make them think that they have no other option to buy it. They will have a logical reason to make the purchase. The emotions of the buyer should be manipulated with words.
Using words like limited edition or limited time offer will create a sense of urgency. The customer thinks that he should get this product somehow. It is nice to have sales often, especially to clear out old inventory in the name of some offer. The products which have an obvious damage should be sold out at a special price. But the damage should be mentioned to the customer. If it is not mentioned, the first time the customer will be tricked into buying something, but he will loose trust and won’t come back again as a return customer.
Always hold seasonal sales and offers. Since all the competitors will be giving out different offers to attract customers, it?s a good point to have one, too. But it should be remembered to not to imitate anyone. Only a unique offer will make the customers not go to google to look for better prices. Once in a while offer free shipping offer also works. A condition like if a customer spends particular amount of money, all items will be shipped for free. This is another attractive deal which will surely tempt the customer. Thanks to search engines and online stores anything can be purchased from the comfort of the home. Give away free sample to the customers or keep a pre-sale price for introductory products. The customers won’t think twice to spend a little money to try something new.
The ending of the sales message is where most people mess it up. The whole efforts will be wasted if the customer gets a second thought. He should be convinced, by nice words, to buy the product till the very end. The content should be arranged with care. The key is to tell the customer what to do exactly after he finishes reading the matter, like grab the amazing opportunity now or click here for more information, etc. Do not include links or short advertisement of other products or services. This will shift the focus of the reader and he might have a second thought. A list of the existing customers should be maintained and from time to time special offers should be mailed to them. So basically the whole idea is to influence the mind of the customer until he buys a product.
There’s just no substitute for what?s considered one the best sales techniques around.
Building great rapport with your online customers and prospects, and having them feel you’re 100% committed to helping them attain their needs, wants, and desires .
But this is not how many businesses are doing it in their own businesses right now, is it?
Frequently people will get into online sales because they see it as a way to make big money fast. But they then fall into the routine of being forceful in their sales approaches or trying to let the product specs sell the product.
The unfortunate reality is these salespeople don’t realize their customers can see what they’re up to. Somehow these businesses feel they’re not telegraphing what they’re doing in any way that can be detected by the customer or prospect they’re working with.
Yet there are a great many online businesses out there trying to steer their prospects towards doing deals that may not be the best ones for the prospects, but they’re the best ones for the internet marketers instead. And once your prospect picks up on this behavior, your relationship with the person is sunk. Now you’ve become just someone who sells to them, but they know now that they can’t trust your judgment and opinion. They have to determine whether or not the product or service will work for them completely independent of anything you now say to them.
The type of online store we all want to work with is someone we like who we feel has their number one priority being serving our best needs. When we both like someone and feel they’re committed to serving our best interests, we naturally just feel ourselves wanting to work with them.
As an example, do you think if you were the one looking to buy or lease product or service that you could sense if the business you were working with had your best interests in mind above their own? If your answer to this is “Yes,” don’t you think the same applies with your own customers and prospects, too? Don’t you think they can sense if you’re serving their best interests or looking out for your own commission?
Sometimes, for whatever reason, we don’t feel our customers and prospects share our same intuitive qualities in this arena. And it can cost us big time, too, if we haven’t already become the kind of salesperson who always puts their needs before our own.
Make sure you’re adept at developing great rapport with your customers and prospects, and make sure they always understand that serving their best interests is constantly your number one priority.
Once you’ve mastered this in your own business, people will sense that you’re the best choice they could ever make when it’s time for them to buy.
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