10 Steps to Internet Marketing Success
Internet marketing really is doable! Let me explain that statement.
I have searched for years to find a business I could run from home where no one was looking over my shoulder and all of the decisions were made by me. Corporate America was fine and gave me a lot of valuable experience and insights and helped establish my views on providing exceptional service at a affordable price to actually help people, just not for my or the companies benefit. Internet marketing has shown me that I can be in total control of my own life. Any online business is more about Internet Marketing than the actual product or service itself.
One of the most important things that you’ll need to succeed at Internet marketing is a mentor.
When it comes to making money online in internet marketing the fastest way to get yourself over the initial learning curve, is to join a coaching or mentoring program that will provide you with the tools that you need to ensure your success.
Unfortunately, all the internet marketing gurus that talk about being able to offer you the best coaching package online are not always able to deliver on their promises. Being able to create success for yourself is one thing, but being able to replicate the materials that will show others how to create that success is entirely different.
In the last few years a number of internet marketing coaches have appeared online and are being run by people who are not trained life coaches, mentors or teachers but by slick salespeople whose only real success is by selling you their program. They have the belief that their success somehow qualifies them to begin teaching someone else how to do it too. But learning success from a book or being inspired by the success story of someone, and actually being able to motivate and inspire an adult to learn something you are teaching is very different.
Many people are promised the dream of sitting on the beach while money pours into their bank account, and while this is possible in the internet marketing world, what they neglect to mention is the fact that it takes years to achieve, and even after achieving it you are still tied to a business that needs constant attention. Talk to any overnight success guru and they will paint the real picture for you of what it took to get them to that point. The more realistic dream is to look at building a business that is put together so that each part of your business adds value and revenue to your profit margin.
Ultimately your internet marketing success will depend on who you know, not what you know. You can have the best product in the world but if no one can find it then you will not be making many sales.
It is important that when considering who you will be learning from you take a good look at what you will be taught and how. Forget promises on a web page, and instead focus on :
Can I actually interact with the person who is running the program?
Is it possible to earn revenue from referring the program to others?
What is the vision for all the members of this coaching program?
Are there joint venture opportunities available with other members?
What guarantees do they offer?
Do they offer the opportunity to promote your product?
Who have they successfully worked with in the past?
What resources are made available to you?
How much time commitment do you have to make to the program?
How quickly can you expect to see results if you consistently follow their program?
Are they dedicating all their time to teaching their clients or are they focused on other things?
All of these are important questions to consider when investing in a high end coaching program if you want to ensure your investment helps you create the profitable business you desire.
Standing on the shoulders of giants, learning from the experienced internet marketing experts who have successfully and consistently made their living online can be an amazing experience if they are legit. It can save you time, energy and money because you will not waste precious time (sometimes years) on working on something that doesn’t bring results. I highly recommend you invest in yourself and your business if you are serious about building a lifestyle that includes a profitable digital marketing business.
You’ll need to find a mentor who is able to show you:
- How to build an Internet marketing business
- How to build a user friendly internet marketing website
- How to register a internet marketing domain name
- How to get your internet marketing website hosted
- How to advertise internet marketing programs properly
- How to generate traffic to your website to make money using SEO
- The latest internet marketing trends
- Action plans, blueprints and digital marketing strategies
- How to develop a mindset for wealth
- Everything it takes to build your business right and how to avoid costly mistakes
Here are a few of the perks of Internet marketing:
- You can create products on your computer, virtually free and sell them for huge profits.
- You can have a internet marketing business running and making money in a short time.
- Once your business is up and running, you can work a couple of hours a day or less
and still make money 24 hours a day.
- You can live anywhere you want as long as you can connect to the Internet.
- Internet marketing has a lot of valuable information available online.
- Start up costs are extremely low compared to a brick and mortar business.
- Free or low-cost training on the Internet 24 hours a day, as opposed to going to a
college or technical school.
- Internet marketing can be done on your schedule
- You can make A LOT of money if you put in the time and work.
I am assuming you already have a computer, because you are reading this article. That’s the biggest cost and is also tax deductible. A couple of hundred dollars for advertising at a minimum, $2000-5000 is a better figure if you are actually going to run it as a business and not as a hobby, and you will be well on your way to being financially free.
I finally found the right business and the right mentor after years of searching through all the scams and incomplete, hyped up courses. I have learned more in one week with my mentor, than I have in all the years of trying to start a business online by myself.
Stop wasting your valuable time, and connect with someone who can teach you what you really need to know about Internet marketing. Do the research! This is working for me, I know it can work for you!
10 Steps to Internet Marketing Success
What are the basics of starting your first internet marketing business.
You’ll be introduced to some very useful services and products.
You can also use this as a checklist to help you stay focused and make it easier to set up and improve your online business.
1) Find a Market –
Find a market or niche before you decide on a product. If you pick a product first then find out later there isn’t a market for it, you will have wasted a lot of time, effort and money. So be sure to look for the market first. Also try to find an area that inspires or excites you. If you find your passion that you have knowledge about then it will be easier to stay motivated when building your business.
Use Google to search different keywords. Try searching with Yahoo to see what else is selling. Check eBay for all their different categories. And use JVZoo, ClickBank and WarriorPlus to look for interesting markets and affiliate products.
When you locate a niche or and find out what people want, all you’ll have to do is sell it to them. After your first internet project is up and running, and is profitable, then you may want to start looking for your next market. Remember it’s very easy to jump from one project to the next before the first one is finished. So try to find a market or project that you really like and stay with it until its making money.
2) Find a Product –
After finding a market you’ll need to find a product to sell. You could search the internet to see what other people are selling to get some ideas. Or buy resale rights to a product. Maybe you can sell an affiliate product. Remember you do not have to reinvent the wheel or create a better mousetrap. Find a product someone else is selling and make it a little better, different, lower in price, or add a bonus whenever someone buys from you. If you choose to sell digital products you will find many extra benefits such as: no shipping or handling, low start up cost, your profit margin will be close to 100%, your customer will get their product right away. And a lot of it can be set up automatically so there is less work for you to do. Make sure to take full advantage of the automation possibilities of the internet.
Important to the success of your internet business is your sales copy. Since you cannot interact with prospects personally, you need to depend on the strength of this sales copy. The particular market you are in determines to some degree the rules of how to write your sales copy, but no matter what, you need to grasp people’s attention and inform them of all the benefits they can receive from you. This needs to be done as soon as possible, since there are only seconds to excite them and encourage them to read other details about your services and products.
3) Get a Domain Name –
You will want to have your own domain name. Try to think of a few different names because your first choices may not be available. Choose a short name and it will be easier for people to remember. If possible get domain names ending with .com. You should also try to get a name to match your product, niche or geographic area. And maybe use keywords in your domain name to get a better listing on search engines. Also look for expired domains that may have built in SEO already attached to them.
4) Hosting Companies –
The purpose of hosting company is to keep your website running properly. They will make sure everything is working properly so your customers can navigate through it and buy your product or service. This is a very important responsibility. If your website isn’t working properly or not at all then you are losing money. You may find some free hosting companies, but you really do get what you pay for. So it may be better to use a paid hosting company. GoDaddy and Namecheap are the largest companies but there are others as well.
5) Create a Internet Marketing Website –
Create a internet marketing website so your customers can buy your products 24 hour a day, 7 days a week, 365 days a year. You will be competing with a lot of other businesses and website’s so try to make yours unique. If your site takes a long time to download your potential customers will go somewhere else. Graphics are nice to look at but slow to download so have more text and less graphic. Remember its words that sell products.
To get ideas for your internet marketing website, search the web and look for sites that you like. Make sure your internet marketing website is easy to navigate. And if you are short on time and have the money you could hire a professional to build your site. Or if you want to save money you could do it yourself.
Your internet marketing website is your storefront. It must look professional and clean just like your office or a brick and mortar store on the street. The first impression many people will develop of your business is the image of your website home page. On the internet if someone doesn’t get pulled in right away they are likely gone within a matter of seconds. You must manage your internet marketing website presentation with extreme care.
6) Payment Processor-
To collect money for your products you will need a payment processor. Make sure that you accept credit cards because most transactions will be made with them. You should also consider other options as well, like accepting checks and money orders. And you may want to use PayPal or Stripe. The more ways you can collect money the more sales you’ll make. And if you are selling a digital product you may want to use ClickBank.
7) Auto responder –
If you want to make your internet marketing business easier, then you will want to automate as much as possible by using auto responders. You can automate a lot of your every day business tasks leaving more time for you to concentrate on more important things. Here are a few examples: send out email advertisements to everyone on your list at predetermined intervals. Automate the delivery of several different mini courses all at once. Send out sequential emails automatically whenever someone buys one of your products. Have all of your digital products sent out automatically. And with auto- responders you can collect names and email addresses and add them to your list of customers and much, much more.
8) Free Advertising –
This may be a good way to start out if you are limited on funds. But this will be slower than paid advertising and will take a lot more time. And time is money so figure out how much you?re worth and monitor your time. If you are spending a lot of time with free advertising and not getting the results you like, then you may want to try something else. Keep in mind when using free advertising someone else may also place their ad with yours and this is not very professional. Also when you join these free advertising lists it usually means everyone on that list can send free advertising to you. So you may get a lot of unwanted emails.
9) Paid Advertising –
You may get better results with paid advertising as well as faster results. And at first you may think blasting your ad to as many people as possible will make you the most money. But this really isn’t a good idea for a couple of reasons. First a lot of people won’t have an interest in your product so they will probably not even read your ad. And second you may be accused of spamming which is something you never want to do. So always try placing ads with your specific targeted group. And always test your results to make sure that its cost efficient. PPC (pay per click) advertising can help you with getting targeted traffic to your product or service at a reasonable affordable cost.
10) Collect a Email List –
Start collecting your list of names and email addresses as soon as possible, add to your list often, and cherish your list because it will make you money over and over again on a extremely cost efficient manner. Whenever you need extra money you can send an email promoting a product to your list. So you’ll want to collect names and emails addresses by offering free e-books or a mini course, by having them join your newsletter and of course whenever they buy your great product. Selling your future internet marketing products to the same people over and over is a great way to lower marketing costs.
It is a very common saying in internet marketing that the money is in the list. The importance of understanding this cannot be over emphasized. You must use professional and ethical ways to build your list. Never buy a list of names and email addresses without extreme care. It is much better to build your list organically. While email marketing is the lifeblood of many online business, it can kill your business faster than almost anything else if you are identified as spamming people. It is critical that you build your own list with only those who have personally opted in to receive your mailings. Quality counts big time in internet marketing. You must provide quality products and customer service. If you lack in this area you may make some sales initially but you will never build a lasting secure online business. Quality builds a steady stream of repeat buyers who can bring in their friends to become one of your customers.
And remember to always invest in yourself. Invest your money for quality information that will help expand your business, and invest your time to thoroughly read the information.
Roadmap to running a successful internet marketing business
How to get started
First off, some points about money. People will pay money in exchange for a product or service you provide, if it is of value to them. It’s really a barter system, using money as a commodity.
People will buy things which will improve their lives, which gives them some benefit they feel they need. You really shouldn’t be in it for the money, but to provide better service to people so that they can improve their lives. This is critical for a long term successful business venture. A perfect fit is when they want to spend money to improve their lives and you are more than happy to accept money to enable them to do so – with your product and services.
Money is really just an indicator of how much value you provide to others – and how valuable they think that service or product is to them.
Now, down to the brass tacks of what to do when and why.
Before we start – Don’t quit your day job.
Rome as an empire wasn’t built in a day, God took seven days to create this world – so don’t figure you are going to become a millionaire overnight. Don’t go buy that Ferrari just yet. I’ve heard some talented people got rich in 90 days, but we’ll take the conservative approach here as your chances just starting out are slim unless you are willing to work at it and have a lot of persistence.
Until your Internet marketing activities start bringing sustainable income to you, that day job will be providing the seed money for your online business.
Consider all your internet marketing activites a second job.
This is much better than going to get a second job at some company. Then you are spending 60 hours a week just working for a fixed wage – away from your family and giving a large proportion of it to the government and insurance companies with very little return.
So your online internet marketing business is your second job. Set it up with a specific workplace and a schedule. Treat it like a business, not a hobby. Develop a business plan and budget. Show up on time and ready to work – not late and hung over or taking constant breaks for food – or having the TV running so you can “catch the game”. Arrange for your spouse and kids to keep the noise down – or set up your garage so it is comfortable all year round and you can easily work there with no distractions. (Remember, setting this up as an actual business means you can deduct these expenses from your “day job” income tax.)
Work out your finances. See if you can get by on only 80% of what you currently earn in income from your day job. Means you are going to have to set up a budget and find out what you are spending your money on. Or – you could simply have your check deposited directly, 80% going into your checking account and 20% going into your savings account (preferably) or another account.
What you do with that 20% is to set half away for savings – never touch this for anything except, perhaps, a real emergency. The other half (10% of your income after taxes) goes to investment to grow your business. This is what you are allowed to spend on your online business to scale it up. But the idea again is that you are investing in your own business – not just blowing it on nice stuff for your home office.
Amanda, a young woman in her twenties, works over 15 hours a day to provide for her 2 children. As a single mother, she struggles trying to make ends meet and provide for her two children. But after working so many long hours, she never seems to get out of the rat race and to get ahead to be able to provide a better life for her family. One bill after another torments her night and day, and it is really stressing her out. She never spends enough time with her two children and it is tearing her up on the inside. So one day, she decides to start an online business selling custom made jewelry, which is one of her specialties. Her goal is to quit her job within 6 months, but she doesn’t have any money to spend on marketing her website. So what should she do in order to get this done without spending any money at all in advertising?
Well, since Amanda already invested over $500 for a web designer to design her website, all she needs to do right now is focus on advertising. She has no money to spend, so all the advertising must be free.
And when venturing into free online advertising methods, you must first realize that even though no money is actually being spent, a lot of time must be invested instead. A lot of time…
Now there is a saying that, Time is money.
This is very true, especially when you are trying to start an online business with no advertising costs. The time you should invest, must be proportional to the money you would invest if you had any. How much is your time worth? Balance out that if you think it will take 1000 hours of your “free” time in order to get traffic for your business-what if you had worked 1000 hours for someone else and put that money earned into advertising? You’d probably be better off with doing that but for this example let’s say that wasn’t done.
So, the more time you invest in building your business, the more money you will make.
MORE TIME = MORE MONEY
Therefore, Amanda must first come into the realization that she will have to devote at least 3 hours a day to her online business. This will give her only 6 hours of sleep. But she is determined to do this for the next 6 months in order to change the direction of her life.
Now what should she do?
Well, when starting an digital marketing business, she needs to make sure that she is constantly building up her internet marketing assets. Now an internet marketing asset, in my opinion, is anything that will potentially place money in your pocket, and sustain continual business growth. When most people start their internet business, they make the error of spending most of their time building only one major internet marketing asset. In the long run, the marketer who does this will experience success. But since Jennifer is trying to leave her job in 6 months, she must build multiple internet marketing assets at the same time.
Now there are currently 4 critical internet marketing assets that she must continually build upon in the next 6 months.
These assets are:
2. Links to her website
3. Email List of Subscribers
So based off of what we discussed, Jennifer should spend the majority of her time building each of these 4 critical internet marketing assets in the next 6 months since she doesn?t have any money to spend on advertising.
She must also learn how to synergize all of these assets for the sol purpose of accelerating the growth of her online business. I call this the Law Of Synergized Marketing.
But before I end, I want to leave you with this one final closing point:
If you want to build a successful digital business on a zero budget, you must spend a lot of time building up each of these internet marketing assets. It is imperative that you do this. The more time you spend on building each of these assets, the more money you may make. The good part of all of this is that you will not have to spend any money at all and still be able to earn a very substantial income.
Many people have ideas about running an online business that are unrealistic. They assume that they simply need to obtain a website, which will cause the money to magically start flowing. Unfortunately, this is very far from the truth. People who have had success online can tell you that it is not so easy. Like an offline business, success in an online business requires a high degree of knowledge, a little bit of luck, some timing, and hard work. Luck alone, however, is not likely to be enough.
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