Digital Marketing And List Building
People who are successful in Digital marketing understand the importance of having a squeeze page or list building page as the first page on their website because whether in digital marketing or marketing in the brick and mortar business world, building a list is the most important thing you can do. So, how do you get people to sign up?
You need to show them what’s in it for them.
Any great list building page has to have a great headline. It probably will have some kind of graphic or image, and three to five bullet points. It will also have an opt-in box, created by whichever autoresponder service you’re using. That’s all you need. Since you’ll be providing further information for people after they join your list, it really doesn’t have to be very long.
So what is the catch?
So, how do you get them to sign up? Believe it or not, it’s not your picture. It might be your headline, but that will just get them reading down the page further. But your bullet points will tell them why they will want to fill in the boxes because in them, you’re going to answer their question, “What’s in it for me?” The acronym WIIFM is a staple of all marketing, Internet marketing or offline marketing, too.
What’s the first step to writing the bullet points? Sit down and make a list of every benefit you can think of. What will your product or service do for the client? When you’ve finished, get up and walk away for a while. Let your subconscious work a while, and then go back and write a few more benefit statements. Take your time with this process because it’s very, very important.
But what’s a benefit? Put yourself into your customers’ shoes. If you were thinking about signing up for your list, what would entice you? What would your product or service do for you?
Here’s an example. Our My First List program, which is geared to new digital marketing people or those who have been into digital marketing for a while, but didn’t realize the importance of building a list has these features:
*Find the right niche
*Buy a domain
*Set up a website
These features make you want to say, “So, what?” don’t they? I mean, who cares if you find the right niche? You have to paint a mental picture for your customers so that they can see what finding a great niche, buying a domain, and setting up a website will do for them. Here’s how:
*Make tons of cash when you find your first profitable niche.
*Choose a URL that will stick in people’s minds when they’re looking for (your product)
*Put your product or service before a hungry worldwide audience
Paint a mental picture for people. Show them how the features of your product or program will do for them. When you do that, they’re more able to relate to what it is you’re selling.
List building is definitely the foundation of successful digital marketing. Do you know one of the best ways to be list building?
Writing and submitting articles.
Relative content articles can create some interest for your website or your service because you have an air of expertise when you’re the author of several articles with great information in the online directories. You’ll have credibility in your niche, and people will trust you and become interested in you and your business. Just be sure that your article leaves people wanting more.
Do you watch television? Try the show “Lost” sometime. I don’t actually watch much TV, but I do watch “Lost” at ABC.com. Watch the first show there, and just try not to watch the second. It won’t happen. The show is interesting and entertaining and it always leaves you wanting to know what’s going to happen next.
Every good TV show works that way. The best ones are good at keeping us in suspense, and isn’t that a lot like Internet marketing? We need to keep people guessing so that people are drawn to follow us. Create that feeling with your articles. Leave your audience with questions, and set up a whole bunch of list building pages, if you have to, and answer each question on a new page. You can do that.
You have to gauge whether you’re list building through your articles. Credibility, bonding with an audience, or branding doesn’t make much difference, if you aren’t getting hits to your list building page. That’s just not good Internet marketing. Articles need to bring traffic to your website and help you with list building. Does that make sense?
What if you’re Mexican or Vietnamese or whatever nationality? Why not tie your online business into that nationality? Create a connection to an audience. You might be a retired airline pilot, a nurse, whatever. Decide what’s special about yourself and the way you do things.
Successful digital marketing requires you to build great squeeze pages. But it’s easy. Use a great headline, some benefit-laden bullet points, and an opt-in box on your list building page and go for it!
5904 Warner Ave, Ste A-2011, Huntington Beach, CA 92649