Free Digital Marketing Methods that will help your Business
The best things in life are free, as some would say. This holds true with efforts in advertising one’s digital products or digital services. With free digital marketing services, one can save a lot. Instead of shelling out for the marketing aspect of your digital products or digital services, that chunk of money could be put to other important elements of your company since many websites now offer knowledge regarding digital marketing services that comes with no price tag at all.
This is not to tell you that better focus on plain digital marketing. It still will do your business a lot of good if you mix traditional marketing and advertisement efforts such as traditional and new digital marketing media.
Here are few of the free digital marketing methods that you could employ to make your products and digital services be in their most visible.
1. Promote your online business through free search engine submission and optimization. SEO.
Submit your website to various search engines monthly, adding it to the Google Search Console regularly will keep the information fresh. This will make many more people know that your website actually exists. Aiming for the top search engines like Google will help a lot in this effort.
2. Improve your articles.
Remember that information on articles with good content as traffic-bringer of websites? This time it’s about making these articles serve your website better by using keyword suggestion tools that are offered for free. This article for example is using digital marketing as a primary keyword. Update your website’s content by regularly checking the standing of your keywords with the current market searches.
3. Acquire free content.
If you have no time to increase the SEO or search engine optimization-friendliness of your articles, you can look for free content from article directories.
4. Analyze: Make use of free comprehensive web traffic analyzers like Google Analytics.
These are tools that you can make use of without costing you a cent. Your website’s traffic stats will be produced by this kind of Internet marketing tool for your own analysis.
5. Learn to manipulate web design templates.
You don’t have to be too techie-geeky to be able to design your website. Oftentimes, web design templates or custom-made layouts are available for the digital marketer to use.
6. Monitor your website’s visibility.
Tools such as search engine position trackers may be used to see your website’s standing. SmallSEOTools is a good example of a free tool.
Some technical digital marketing tools
Are you constantly banging your head in frustration on not receiving all the website traffic you would like to get to your website? Are you frustrated by information overload listening to all the latest free website traffic tactics and not being able to understand any of it? Are you dejected of people trying day and night to harassing you to max out your credit card and get loans for Google clicks? Are you baffled by how your website just dropped out of the Google search results? Or are you just too broke and all you have to rely on is getting some free website traffic tactics?
You can employ some technical website traffic tactics without spending dime. However, knowing what to do is keyl. Here’s a few methods to help your digital marketing efforts:
Of all the effective website traffic tactics that can get you best results, backlinking to and from other websites is the one of the most widely-used method. Just make sure that the business you are exchanging backlinks with is relatively related to your own business. And of course, don’t overkill as this might actually penalize you in search engines rankings.
2. Meta Tags
Another way of to acquire your desired traffic for your website is through having your Meta tags contain targeted keywords that target your business. Meta tags help search engines in describing your web page. If you’re quite adept with the HTML aspect of your web pages, manipulating your meta tags would be a breeze.
3. Keyword-rich relevant content
Writing original or acquiring done for you articles that provide solid information regarding your business is one of the best ways. Making use of free keyword suggestion tools such as Ubersuggest will help you on which keyword or long tail keywords to work on to lead more targeted traffic to your website. Making thes content very readable and genuinely informative will make you many repeat visitors to subsequently become repeat clients.
Submitting these articles to various article directory listings for citations will provide more visibility for your business as long as you keep your resource box intact to create for yourself numerous backlinks.
These methods, if employed properly, will not only make your website popular but will make you achieve your most desirable result – higher conversion rate and higher rankings.
So now you have a product or service, but no money to market it with? Well, lack of money will make marketing a lot harder be it can certainly be done and it is easier with digital marketing.
If you are trying to market your website for free, don’t try every hyped up free advertising method that you see. Most of them don’t work. The best free methods are the simple ones that just require some work and time. SEO is usually not a fast process.
1 . SEO (Search Engine Optimization)
You can optimize your website and start gaining good rankings on the search engines without spending a penny. There are two basic parts of search engine optimization. Optimizing the individual pages on your site and building links from other sites to your site. Both of these can be done for free. There are plenty of good resources on the internet that will teach you how to optimize your site and gain good rankings ? Just use google to find one and get started! You can also contact Digital Papercuts for a free SEO website audit report.
2. Backlink Exchanges
There are many websites out there who would be happy to exchange backlinks with you. While doing backlink exchanges may get you some traffic, it’s main purpose is for SEO to make your site more trustworthy to the search engines.
3. Article Marketing
Write articles aka content creation which relates to your website’s industry and submit them to article distribution sites, like Presscable. Other sites will publish your article, with a link to your site at the bottom. This is an excellent way to get some traffic and also build links for SEO purposes. Press releases are one of the best ways to increase rankings.
Some products or services you can sell via classifieds like on craigslist. Just search the internet for free classifieds. One of the most important things to remember with free classifieds is to test and see if they are working.
These are some of the tried and true free digital marketing methods. There are others. There is plenty of traffic on the internet so go get some for your website today!
Starting up a business of course requires a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the Internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic without spending tons of money especially when you are in start up phase.
While there are ways to get a headstart on your online traffic flows, many sites don’t have the resources that others have to produce more traffic for your site. Well, you don’t have to spend a cent if you don’t want to; all you need is the proper mindset and a lot of eagerness and time. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site. You can do everything a digital marketing agency can do if you don’t have the money to hire a professional. But oftentimes hiring someone is the best option when you are trying to focus on your business. Digital marketing can be a full time job.
You’ll love it when your business gets traffic without spending a single cent on advertising. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to spend a dime, it may take time, to be honest, I’m not going to beat around the bush with you. You get better results immediately by paying for ads like PPC ads, but at least you get a fighting chance with some of these free methods I’m about to tell you if your business can last that long.
- Take advantage of online forums and online communities. Facebook is the best example of this. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for for your target audience. You can discuss about lots of things about the niche that you represent or offer. Another advantage is that you know what you are getting into and you will be prepared.
With online communities and forums like Facebook and Instagram you can build a nice reputation for your company. Show them what you are made of and wow them with your knowledge about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.
- You can also make use by providing a industry specific newsletter. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.
- Another great idea is trading backlinks with other sites. We have mentioned this earlier in the article and with good reason. You don’t have to spend a dime. All you have to do is reach an agreement with another online business. By exchanging backlinks, the efforts both websites benefit. All traffic that goes to the other website could potentially click on the link for your site and visit your site as well. It also provides content to the other site. This works especially good when both sites feature the same niche as the search engines know that they are relevant links.
- Content marketing-Write articles that draw the attention of people that have interest in your product or service. Try writing articles that will provide tips and guides to others interested in the subject or service or product. Writing relevant articles that provide good information and knowledge to other people would provide the necessary mileage your traffic flow needs.
Final thoughts on how to do free digital marketing
Many websites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a greater probability that they will go to your site while at the same time improving your trust score for the search engines.
Generally, Internet users use search engines like Google to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs. Keyword research is the key building block to start with to get free website traffic.
Write good relevant content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. Google grammar grades don’t count for much. You can make your own content but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements for your keywords as well as great quality.
All of these methods and more will drive more free organic traffic to your site for free. All it takes is a bit of effort and a lot of hours. Learn all you can about the free methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.
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