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	<title>Digital Papercuts &#187; packaging</title>
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	<link>http://digitalpapercuts.com</link>
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		<title>How many kinds of Oreos are there?</title>
		<link>http://digitalpapercuts.com/marketing/how-many-kinds-of-oreos-are-there/</link>
		<comments>http://digitalpapercuts.com/marketing/how-many-kinds-of-oreos-are-there/#comments</comments>
		<pubDate>Sat, 26 Sep 2009 01:06:21 +0000</pubDate>
		<dc:creator>Jeffrey L. Cohen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[cookies]]></category>
		<category><![CDATA[oreos]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://digitalpapercuts.com/marketing/how-many-kinds-of-oreos-are-there/</guid>
		<description><![CDATA[Here are all the kinds of Oreos, brand extensions and licensed food items we found at the grocery store. Oreos Double Stuf Oreos Peanut Butter Oreos Chocolate Oreos Cool Mint Oreos Fudge Sundae Oreos Halloween Oreos Reduced Fat Oreos Golden Oreos Golden Chocolate Oreos Golden Double Stuf Oreos Oreo Fudgees Oreo Fudge Rings Oreo Cakesters [...]]]></description>
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<p><img src="http://photos-c.ak.fbcdn.net/hphotos-ak-snc1/hs181.snc1/6040_125439429652_114998944652_2236786_2482920_n.jpg"></p>
<p>Here are all the kinds of Oreos, brand extensions and licensed food items we found at the grocery store.</p>
<p>Oreos<br />
Double Stuf Oreos<br />
Peanut Butter Oreos<br />
Chocolate Oreos<br />
Cool Mint Oreos<br />
Fudge Sundae Oreos<br />
Halloween Oreos<br />
Reduced Fat Oreos<br />
Golden Oreos<br />
Golden Chocolate Oreos<br />
Golden Double Stuf Oreos<br />
Oreo Fudgees<br />
Oreo Fudge Rings<br />
Oreo Cakesters<br />
Oreo Chocolate Cakesters<br />
Oreo Peanut Butter Cakesters<br />
Golden Oreo Cakesters<br />
Oreo Fun Stix<br />
Golden Oreo Fun Stix<br />
Sugar Free Oreos<br />
Mini Oreos<br />
Oreo Mini Cakesters<br />
Oreo Thin Crisps<br />
Oreo Snack Cakes<br />
Oreo 12 Packs<br />
Oreo Variety 12 Pack<br />
Mini Oreo 12 Packs<br />
Oreo No-Bake Jello Dessert<br />
Oreo Pie Crust<br />
Oreo Cookies and Cream Ice Cream<br />
Oreo Marble Mix&#8217;ins<br />
Oreo Cones<br />
Oreo Ice Cream Sandwiches</p>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How Big Are Your Cookies?</title>
		<link>http://digitalpapercuts.com/marketing/how-big-are-your-cookies/</link>
		<comments>http://digitalpapercuts.com/marketing/how-big-are-your-cookies/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 20:24:25 +0000</pubDate>
		<dc:creator>Jeffrey L. Cohen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[cookies]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://digitalpapercuts.com/?p=2444</guid>
		<description><![CDATA[Millie Garfield is one of the oldest bloggers on the internet. It helps that her son is blogger and video blogger Steve Garfield. This video is a great perspective on how regular people view packaging inconsistencies.]]></description>
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<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/rRPpZqiZz9A&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/rRPpZqiZz9A&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
<p><a href="http://mymomsblog.blogspot.com/2009/07/my-moms-cookies.html">Millie Garfield</a> is one of the oldest bloggers on the internet. It helps that her son is blogger and video blogger <a href="http://offonatangent.blogspot.com/">Steve Garfield</a>. This video is a great perspective on how regular people view packaging inconsistencies.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are They Better in Spanish?</title>
		<link>http://digitalpapercuts.com/marketing/are-they-better-in-spanish/</link>
		<comments>http://digitalpapercuts.com/marketing/are-they-better-in-spanish/#comments</comments>
		<pubDate>Sat, 08 Dec 2007 01:07:00 +0000</pubDate>
		<dc:creator>Jeffrey L. Cohen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[directions]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[Spanish]]></category>

		<guid isPermaLink="false">http://digitalpapercuts.dreamhosters.com/?p=491</guid>
		<description><![CDATA[Here are the direction headings for Nestle Chocolate Chip Cookies: PreheatJust Break&#8230;&#8230;and Bake! but in Spanish: PrecalienteSimplemente Desprenda&#8230;&#8230;y Hornee!]]></description>
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<p>Here are the direction headings for Nestle Chocolate Chip Cookies:</p>
<p>Preheat<br />Just Break&#8230;<br />&#8230;and Bake!</p>
<p>but in Spanish:</p>
<p>Precaliente<br />Simplemente Desprenda&#8230;<br />&#8230;y Hornee!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fun with Food Part 2</title>
		<link>http://digitalpapercuts.com/marketing/fun-with-food-part-2/</link>
		<comments>http://digitalpapercuts.com/marketing/fun-with-food-part-2/#comments</comments>
		<pubDate>Thu, 04 Oct 2007 01:04:00 +0000</pubDate>
		<dc:creator>Jeffrey L. Cohen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bread]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://digitalpapercuts.dreamhosters.com/?p=416</guid>
		<description><![CDATA[I bought a pack of &#8220;Take and Bake&#8221; French baguettes and they have the following Baking Instructions with cheeky parenthetical comments: 1. Pre-heat your over (conventional) to 400 degrees Fahrenheit (not Celsius please).2. Take the bread out of the freezer and place on a rack in the middle of the oven (no need to thaw, [...]]]></description>
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<p>I bought a pack of &#8220;Take and Bake&#8221; French baguettes and they have the following Baking Instructions with cheeky parenthetical comments:</p>
<p>1. Pre-heat your over (conventional) to 400 degrees Fahrenheit (not Celsius please).<br />2. Take the bread out of the freezer and place on a rack in the middle of the oven (no need to thaw, but for Pete&#8217;s sake, take it out of the bag first).<br />3. Bake for 10 to 12 minutes, or until golden brown (you can&#8217;t go wrong here, so relax).<br />4. Remove from the oven and allow the bread to cool for about 15 minutes (or eat it hot, it&#8217;s now your bread after all).</p>
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		<title>How Great is the Taste?</title>
		<link>http://digitalpapercuts.com/marketing/how-great-is-the-taste/</link>
		<comments>http://digitalpapercuts.com/marketing/how-great-is-the-taste/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 02:44:00 +0000</pubDate>
		<dc:creator>Jeffrey L. Cohen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://digitalpapercuts.dreamhosters.com/?p=411</guid>
		<description><![CDATA[One of the things I buy on occasion is Dannon drinkable yogurt. A couple months ago, the package proclaimed, &#8220;Great New Taste!&#8221; in bright yellow starburst. Most consumer products must modify their packaging on a regular basis so shoppers will notice it. Cereal boxes are probably the ones modifying most often, but many others do [...]]]></description>
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<p>One of the things I buy on occasion is Dannon drinkable yogurt. A couple months ago, the package proclaimed, &#8220;Great New Taste!&#8221; in bright yellow starburst. Most consumer products must modify their packaging on a regular basis so shoppers will notice it. Cereal boxes are probably the ones modifying most often, but many others do also.</p>
<p>I just bought this yogurt again and the yellow starburst said, &#8220;Great Original Taste is Back!&#8221;</p>
]]></content:encoded>
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		<title>A Disturbing Food Trend</title>
		<link>http://digitalpapercuts.com/marketing/a-disturbing-food-trend/</link>
		<comments>http://digitalpapercuts.com/marketing/a-disturbing-food-trend/#comments</comments>
		<pubDate>Thu, 13 Sep 2007 01:42:00 +0000</pubDate>
		<dc:creator>Jeffrey L. Cohen</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://digitalpapercuts.dreamhosters.com/?p=396</guid>
		<description><![CDATA[I have noticed several products recently in the grocery store that look kind of like off-brand items, like cereal, snacks, ice cream, but upon closer inspection, what appears to be a dog mascot actually indicates that these are items for dogs. I wasn&#8217;t fooled by the cereal or snacks, as it was pretty clear that [...]]]></description>
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<p>I have noticed several products recently in the grocery store that look kind of like off-brand items, like cereal, snacks, ice cream, but upon closer inspection, what appears to be a dog mascot actually indicates that these are items for dogs. I wasn&#8217;t fooled by the cereal or snacks, as it was pretty clear that they were for dogs, but I almost bought the ice cream sandwiches. Who would have thought they make ice cream for dogs?</p>
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