Social Media is About Community
Posted by Jeffrey L. Cohen on April 22, 2009 · Leave a Comment
Social media has changed the way all marketers, including B2B marketers, think about marketing. Everywhere they turn they are bombarded with messages about social media, and more specifically Twitter, Facebook, blogs, iPhone apps. How does a classically-trained Director of Marketing stop the currently marketing plan while the organization learns about social media? They don’t stop what they are doing, but the learning part is easy.
