Facebook Manners and You
Facebook has been around a long time, and the following video shows an early etiquette film of how to act on Facebook. Read More →
I’m a Social Media Guru
Most people who work in social media, and take it seriously as a way to build business, eschew the terms expert and guru. I am certainly one of them. This video shows the perception most people have of social media practitioners. Hat tip to Blog Around the Clock. Read More →
Personal Branding through Social Media
Today I spoke at the Living Arts College @ School of Communication Arts in Raleigh, North Carolina. It was great to speak with students who are learning their digital skills and get them thinking about creating an online personal brand. The presentation below covers the following topics. Note that the presentation only features images and screenshots. There is not a bullet point or even text throughout the presentation. Introduction to Brand and... [Read More...]
Spam Comments That Have Amused Me
Across the several blogs I publish, along with events that are managed using Wordpress, we get a lot of spam. I generally like that we get spam, provided the spam filters are cranked way up so nothing gets published, because it means that sites are well-indexed by Google and found by the spammers as being worth their time leave a little garbed comment with a link. Some have disagreed with me, but I’m sticking to it. I also always go through... [Read More...]
My Brand Identity was used as a Noun
Years ago when I named my blog Digital Papercuts, I didn’t really think about it as a brand. When I joined Twitter two years ago, the ideas of social media authenticity and online identities were still based on anonymity, so I did not use my real name. My profile is @dgtlpapercuts, based on my blog name. Well, today I discovered a Twitter conversation that used my online identity, my brand as a noun. That means I made it, right? Read More →
Social Media in the Classroom
I recently had the opportunity to speak to a Social Media class for MBA students at NC State. The 2nd year class is taught by Claudia Kimbrough and she worked with Chris Moody to arrange an awesome lineup of guest lecturers. I was excited to be included on a syllabus that included Joseph Jaffe, Andy Beal, Wayne Sutton, Katie Morse and Camden Watts. I arrived at the class on a particularly busy day, between final preparations for our business conference... [Read More...]
Guy Kawasaki On Twitter Strategies For Building A Huge Following
From Marketing Voices: The legendary Guy Kawasaki, entrepreneur, venture capitalist, author and Twitter aficionado talks about the strategies he uses for gaining incredible numbers of people following him on twitter. More than 180,000 people are reading his tweets as of October 2009. He talks about how there is no correct or incorrect way to use Twitter despite the challenging criticisms he gets from his followers on his strategy. He uses Twitter... [Read More...]
Twitter Lists and What Others Think of Me
If you are part of the social media world, and especially the Twitterverse, you know that Twitter recently added a list feature so Twitter users can now organize the people they follow into smaller, more manageable groups and view their timelines together. While this makes Twitter more usable for users who are following a lot of people, it also provides a bit of insight into what people think of you, or in this case me. As of this moment, I am on... [Read More...]
Need Permission for Social Media Monitoring?
Depending on how traditional your organization is and their reluctance to adopt social media practices, it can’t be worse than this video. Here’s an extreme example from the pharmaceutical industry where the legal adviser cannot even authorize listening in the social media space. Show it to your boss next time they tell you that you can’t do something. Read More →
Buick Tweetup in Greensboro
On Friday night I drove to Greensboro to attend a Tweetup sponsored by Buick. It was at a cool restaurant called Liberty Oak. We were upstairs on a loft overlooking the dining room. Some of their social media team and designers were in the area for the High Point Furniture Market. They are thinking about the design of the interior of their cars in new ways that relate to home design, and were looking for feedback and input from other designers. Since... [Read More...]