B2B Marketing and Thanksgiving Dinner
As Thanksgiving is upon us, lots of people are thinking about their Thanksgiving dinner menus. Without seeming too much like a TV soap opera that plods along according to its own timeline, but magically celebrates every holiday on the correct day, I did want to write about the similarities of planning a Thanksgiving dinner to planning a business to business marketing campaign. The main functions of preparing dinner involve planning, shopping, cooking,... [Read More...]
Marketing Lessons from Converge South
Last week I attended the ConvergeSouth Blogger Conference in Greensboro, North Carolina. This gathering of technology professionals, personal bloggers and business marketers had a decidedly political tone to it. Many bloggers are charged up over the upcoming election and are using Social Media to get their message out and connect with like-minded people. This is the core of Social Media, but the same principles apply to business marketing. You start... [Read More...]
Unconventional Times Call for Unconventional Marketing
David Armano is the VP of Experience Design with Critical Mass in Chicago. He describes his blog, Logic+Emotion, as existing at the intersection of business + experience design—where passive consumers become active participants. His posts are also shared with the audience of Advertising Age, both in print and online. Last week’s post examines the difference between starting a personal blog and embarking on a large corporate marketing campaign.... [Read More...]
McCain Strategy Sessions
Here is a series of spots from ad agency Goodby, Silverstein & Partners creative director Jamie Barrett and director Craig Gillespie (Lars and The Real Girl). While very technically this is user-generated content, since it was not commissioned by either campaign or their party supporters, it was produced by advertising professionals with actors, scripts, sets and real production equipment. See below for an interview from Creativity.com (part... [Read More...]
The Five Biggest Digital Marketing Cliches
Mark Cregar wrote a post that appeared on the Ad Age blog about the Five Biggest Digital Marketing cliches. He explains why they are cliches, offers examples, and offers alternatives to the cliches. They are:The Social Network PageThe Second Life StorefrontThe Online Ad ContestThe Social NetworkThe Online Branded Entertainment Series In the end, marketing needs to serve the needs of the brand, and sometimes good executions of these cliches are just... [Read More...]
Next Jerry and Bill Ad
Still no computers. Still no Windows. Still no good. This is 4 and a half minutes of mess. Wonder what the 30 second tv edit looks like? That is even if they are planning on tv for this spot. This could be the ultimate viral campaign that doesn’t make it to tv for a while, as the internet explodes at how bad the spots are. We are all getting hoodwinked into thinking, but more importantly talking about, how bad these are. But that is the buzz... [Read More...]
Design a Stop Sign
What if a modern corporation’s marketing staff commissioned their agency to design a stop sign? Here’s a video posted on Wall Street Fighter: http://view.break.com/542649 – Watch more free videos Read More →
Where to Put Your URL
I have always been a proponent of putting your URL, or web address, on everything that appears before your customers and potential customers. With enough repetition, your customers will learn your URL. This is not so important with the prevalence of Google and the use of search engines. Rather than typing a URL they know, many people go straight to Google, type in the company name, and click on the link. With this behavior becoming commonplace, the... [Read More...]
Microsoft Long Form Ad
featuring Jerry Seinfeld and Bill Gates from Endgadget: Microsoft’s new $300 million campaign (one of Redmond’s largest ever) is set to launch with a $10 million assist from “key celebrity pitchman” Jerry Seinfeld. Yes, Bill Gates will appear as well — the once maligned, rich corporate nerd turned adorable, rich humanitarian nerd. The campaign is said to be based on the idea of “Windows, Not Walls,” stressing... [Read More...]
Boost Your PR by Doing Something
Here’s a great column by Al Ries in Ad Age about improving PR and advertising effectiveness by staging a regular event. It creates media coverage opportunities, however, with media staff cutbacks, new media and user generated content will become even more important to create buzz. Remember when a political party used to hold a convention to select its candidates for national office? Of course you don’t. Today, the candidates are already... [Read More...]