About
Jeffrey L. Cohen is Social Media Marketing Manager at Howard, Merrell and Partners, a Raleigh, North Carolina strategic branding and advertising agency, and is a partner in OurHashtag, which brings together the elements of community, marketing and technology to provide platforms for connection and engagement both online and off-line. Jeff is also Managing Editor at SocialMediaB2B.com, the leading business-to-business (B2B) industry social media site, which is highly ranked on the Ad Age Power 150.
Jeff has 20 years experience providing strategic marketing counsel to B2B and business-to-consumer (B2C) companies, from both the client and agency sides. He is also a photographer and blogger who blogs at DigitalPapercuts.com about social media, marketing, photography and life in general, but especially his kids. He also produces an online video show with Kipp Bodnar focused on North Carolina Wine. NorthCarolinaWine.TV has provided an opportunity to use video and other social media tools to build out a large digital footprint and create a recognized online brand from scratch.
Upcoming Speaking Engagements:
October: Converge South, Greensboro NC: Content Marketing for Small Business, presenter
September: Lift: The B2B Social Commerce Summit, Atlanta GA: Social Shopping for B2B, moderator
2010 Speaking Engagements:
August: Biltmore For Your Home Licensee Conference, Asheville NC: Social Media and Licensed B2B Partners, presenter (slides)
June: Social Media Breakfast, Charlotte NC: Email Marketing and Social Media, panelist
June: Triangle Interactive Marketing Association, Raleigh NC: The Dollars and Sense of Social Media, moderator (summary)
May: BMA Carolinas, Charlotte NC: B2B Corporate Blogging Best Practices, presenter (slides, recommendation)
May: WordCamp Raleigh, Raleigh NC: B2B Corporate Blogging Best Practices, presenter (slides)
March: Customer Marketing Workshop, Fort Worth TX: Introduction to B2B Social Media in the Food Service Industry, presenter (slides)
February: Analytics Camp, Chapel Hill NC: Ideas from Numbers: Content Inspiration from Analytics Data, presenter
February: NC Winegrowers Association Annual Conference, Greensboro NC: Social Media for Wineries, co-presenter (slides)
February: Living Arts College @ School of Communication Arts, Raleigh NC: Personal Branding Through Social Media, presenter (slides)
January: Social Fresh Nashville: Social Media in B2B, moderator (video)
2009 Speaking Engagements:
December: Research Triangle Park Foundation, Public Information Officers Lunch, RTP NC: Introduction to Social Media, presenter (recommendation)
November: Real Estate Bar Camp RDU, Cary NC: Personal Branding, panelist
October: Social Media Business Forum, Durham NC: Business Blogging Best Practices, panelist (video)
October: Social Media Business Forum, Durham NC: Video in Business, It’s More than YouTube, panelist (summary)
October: NC State University MBA class, Raleigh NC: Building Community Online, presenter (summary)
October: Triangle Social Media Club, Raleigh NC: Social Media for Job Seekers: A Case Study, presenter
September: BDI’s B2B Social Communications, New York: Business Blogging Best Practices, roundtable moderator (summary)
September: Triangle Social Media Club, Raleigh NC: Facebook for Business, presenter (summary)
August: Social Fresh, Charlotte NC: Social Media in B2B, panelist (video)
August: Barcamp RDU, Raleigh NC: Potpourri for $500, leader of interactive discussion
May: Product Camp RTP, Raleigh NC: Enhancing Business to Business Relationships with Social Media, joint presentation
March: Social Media Breakfast Raleigh, Raleigh NC: Using Twitter to Plan Events (summary)
Also a community organizer, Jeff has helped plan the Social Media Business Forum, Ignite Raleigh, Raleigh Twestival, Triangle Social Media Club and Triangle Tweetups.
Press
MediaBistro.com: PR, Perfected: Protecting Your Brand Online(pdf), April 2010
News & Observer: Web viewers warm up to frozen food show, April 2010
News & Observer: All thumbs? Here’s a fair competition for you, October 2009
Daily Tar Heel: State Fair using social networks to sell tickets, October 2009
Winston-Salem Journal: Web Site is Fresh Way to Discover NC Wines, September 2009
Greensboro News & Record: Wine TV, August 2009
New Raleigh.com: Interview with the Creators of North Carolina Wine TV, June 2009
News & Observer: Ahead, the phones will reign (front page PDF), December 2008
Corpus Christi Call-Times: Where will the Internet be by 2020?, December 2008
ElUniversal.com.mx: ¿Dónde estará internet en 2020?, December 2008
Contact
If you would like to learn more about how social media can help your business, no matter the size or the industry, or you would like me to speak at an event, please contact me by email at jeff AT OurHashtag DOT com or on twitter @jeffreylcohen.