About
Jeffrey L. Cohen is a Social Strategist at Radian6, a salesforce.com company. Radian6′s social media monitoring software helps businesses listen, discover, measure and engage in conversations across the social web. Jeff works with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives.
With more than 20 years experience, Jeff has provided strategic marketing counsel to B2B and B2C companies on both the client and agency sides. Jeff is also the co-founder and Managing Editor of SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing. Jeff is the co-author of The B2B Social Media Book.
Upcoming Speaking Engagements:
November: Social Media Plus, Philadelphia PA: Become a Marketing Superstar with Social Media Lead Generation, co-presenter
November: IABC, Raleigh NC: How Social Media Has Changed Business Communications, presenter
October: ConvergeSouth, Greensboro NC: Facebook Ads and Microsoft Ads – New Ways to Advertise, co-presenter
September: Private Sales and Marketing Event, San Antonio TX: Achieving Success by Integrating Social Media in Your Sales & Marketing Plan, presenter
2011 Speaking Engagements:
August: Private Presentation, Raleigh NC: LinkedIn for Lawyers, presenter
June: PRSA Charlotte, Charlotte NC: How Social Media Has Changed Business Communications, presenter (slides)
June: MarketingProfs B2B Forum, Boston MA: Using Facebook For Effective B2B Marketing, co-presenter (slides)
Program Advisory Committee
May: BMA Milwaukee, Milwaukee WI: Social Media Has Changed B2B Communications, featured presenter (slides)
April: Wilson-Barton Partnership Executive Seminar, Wilson, NC: Social Media for Business, presenter
February: UNC Smart Conference, Chapel Hill NC: Keynote: Social Media and Social Change (slides)
February: NC Winegrowers Association Annual Conference, Greensboro NC: Sharing the Winery Experience Online, presenter (slides)
February: MarketingProfs Digital Marketing Forum 2011, Austin TX: Social Media Best Practices, co-presenter (slides)
January: Triangle Social Media Club, Raleigh NC: The Godfather Guide to Social Media Influence, presenter (slides)
2010 Speaking Engagements:
November: Internet Summit Social Media Intensive, Raleigh NC: Making Social Media Tools Work for You, presenter (slides)
October: NC State University MBA class, Raleigh NC: Social Media Strategies, presenter
October: Blogworld and New Media Expo, Las Vegas: Effective B2B Social Media Strategies, moderator
October: Converge South, Greensboro NC: Content Marketing for Small Business, presenter (slides)
September: Lift: The B2B Social Commerce Summit, Atlanta GA: Social Shopping for B2B, moderator (summary)
September: Association of IT Professionals, Raleigh NC: Social Media Panel, panelist
August: Biltmore For Your Home Licensee Conference, Asheville NC: Social Media and Licensed B2B Partners, presenter (slides)
June: Social Media Breakfast, Charlotte NC: Email Marketing and Social Media, panelist
June: Triangle Interactive Marketing Association, Raleigh NC: The Dollars and Sense of Social Media, moderator (summary)
May: BMA Carolinas, Charlotte NC: B2B Corporate Blogging Best Practices, presenter (slides, recommendation)
May: WordCamp Raleigh, Raleigh NC: B2B Corporate Blogging Best Practices, presenter (slides)
March: Customer Marketing Workshop, Fort Worth TX: Introduction to B2B Social Media in the Food Service Industry, presenter (slides)
February: Analytics Camp, Chapel Hill NC: Ideas from Numbers: Content Inspiration from Analytics Data, presenter
February: NC Winegrowers Association Annual Conference, Greensboro NC: Social Media for Wineries, co-presenter (slides)
February: Living Arts College @ School of Communication Arts, Raleigh NC: Personal Branding Through Social Media, presenter (slides)
January: Social Fresh Nashville: Social Media in B2B, moderator (video)
2009 Speaking Engagements:
December: Research Triangle Park Foundation, Public Information Officers Lunch, RTP NC: Introduction to Social Media, presenter (recommendation)
November: Real Estate Bar Camp RDU, Cary NC: Personal Branding, panelist
October: Social Media Business Forum, Durham NC: Business Blogging Best Practices, panelist (video)
October: Social Media Business Forum, Durham NC: Video in Business, It’s More than YouTube, panelist (summary)
October: NC State University MBA class, Raleigh NC: Building Community Online, presenter (summary)
October: Triangle Social Media Club, Raleigh NC: Social Media for Job Seekers: A Case Study, presenter
September: BDI’s B2B Social Communications, New York: Business Blogging Best Practices, roundtable moderator (summary)
September: Triangle Social Media Club, Raleigh NC: Facebook for Business, presenter (summary)
August: Social Fresh, Charlotte NC: Social Media in B2B, panelist (video)
August: Barcamp RDU, Raleigh NC: Potpourri for $500, leader of interactive discussion
May: Product Camp RTP, Raleigh NC: Enhancing Business to Business Relationships with Social Media, joint presentation
March: Social Media Breakfast Raleigh, Raleigh NC: Using Twitter to Plan Events (summary)
Also a community organizer, Jeff has helped plan the Social Media Business Forum, Ignite Raleigh, Raleigh Twestival, Triangle Social Media Club and Triangle Tweetups.
Press
The Network at Cisco: How Manufacturers Can Succeed with Social Media, August 2011
AllBusiness.com: Social Networking Meets B2B Marketing, August 2011
OpenForum.com: 7 Ways To Optimize Your Facebook Feed, June 2011
MediaBistro.com: PR, Perfected: Protecting Your Brand Online(pdf), April 2010
News & Observer: Web viewers warm up to frozen food show, April 2010
News & Observer: All thumbs? Here’s a fair competition for you, October 2009
Daily Tar Heel: State Fair using social networks to sell tickets, October 2009
Winston-Salem Journal: Web Site is Fresh Way to Discover NC Wines, September 2009
Greensboro News & Record: Wine TV, August 2009
New Raleigh.com: Interview with the Creators of North Carolina Wine TV, June 2009
News & Observer: Ahead, the phones will reign (front page PDF), December 2008
Corpus Christi Call-Times: Where will the Internet be by 2020?, December 2008
ElUniversal.com.mx: ¿Dónde estará internet en 2020?, December 2008
Contact
If you would like to learn more about how social media can help your business, no matter the size or the industry, or you would like me to speak at an event, please contact me by email at jeff AT jeffreylcohen DOT com or on twitter @jeffreylcohen.