About

Digital Papercuts is the primary site of Jeffrey L. Cohen, a Durham, North Carolina-based B2B marketing and social media strategist and partner in OurHashtag. OurHashtag brings together the elements of community, marketing and technology to provide platforms for connection and engagement both online and off-line. Jeff is also Contributing Editor at SocialMediaB2B.com, the leading B2B industry social media site, which is highly ranked on the Ad Age Power 150.

Jeff has more than 15 years experience in business to business and business to consumer marketing, on both the client and agency sides. He is also a photographer and blogger who blogs here at DigitalPapercuts.com about social media, marketing, photography and life in general, but especially his kids. His latest project is an online video show with Kipp Bodnar focused on North Carolina Wine. NorthCarolinaWine.TV has provided an opportunity to use video and other social media tools to build out a large digital footprint and create a recognized online brand from scratch.

2010 Speaking Engagements:
Social Fresh, Nashville: Social Media in B2B, moderator (video)
Analytics Camp, Chapel Hill NC: Ideas from Numbers: Content Inspiration from Analytics Data, presenter
NC Winegrowers Association Annual Conference, Greensboro NC: Social Media for Wineries, co-presenter (slides)
Living Arts College @ School of Communication Arts, Raleigh NC: Personal Branding Through Social Media, presenter (slides)

2009 Speaking Engagements:
BDI’s B2B Social Communications, New York: Business Blogging Best Practices, roundtable moderator (summary)
Social Fresh, Charlotte NC: Social Media in B2B, panelist (video)
Social Media Business Forum, Durham NC: Business Blogging Best Practices, panelist (video)
Video in Business, It’s More than YouTube, panelist (summary)
Research Triangle Park Foundation, Public Information Officers Lunch, RTP NC: Introduction to Social Media, presenter (recommendation)
Triangle Social Media Club, Raleigh NC: Facebook for Business, presenter (summary)
Social Media for Job Seekers: A Case Study, presenter
Social Media Breakfast Raleigh, Raleigh NC: Using Twitter to Plan Events (summary)
NC State University MBA class, Raleigh NC: Building Community Online, presenter (summary)
Product Camp RTP, Raleigh NC: Enhancing Business to Business Relationships with Social Media, joint presentation
Barcamp RDU, Raleigh NC: Potpourri for $500, leader of interactive discussion
Real Estate Bar Camp RDU, Cary NC: Personal Branding, panelist

Also a community organizer, Jeff has helped plan the Social Media Business Forum, Ignite Raleigh, Raleigh Twestival, Triangle Social Media Club and Triangle Tweetups.

If you would like to learn more about how social media can help your business, no matter the size or the industry, or you would like me to speak at an event, please contact me by email at jeff AT jeffreylcohen DOT com or on twitter @jeffreylcohen.