The Five Biggest Digital Marketing Cliches
Mark Cregar wrote a post that appeared on the Ad Age blog about the Five Biggest Digital Marketing cliches. He explains why they are cliches, offers examples, and offers alternatives to the cliches.
They are:
The Social Network Page
The Second Life Storefront
The Online Ad Contest
The Social Network
The Online Branded Entertainment Series
In the end, marketing needs to serve the needs of the brand, and sometimes good executions of these cliches are just what is needed.
Rock out with the Rosh Hashannah Rabbi
Here’s Rabbi Mark Bloom wishing you a musical Happy New Year. I’m impressed that he found a rhyme so easily for Rosh Hashannah. Hat tip to Guy Kawasaki and Truemors.
It Really is Russia and It is Only 2 Miles Away
A CNN reporter tracked down the little island that is located off the Alaska coast where you can see Russia. And it really is only two miles away. If you forget what any of this has to do with foreign policy experience for a moment, and ask if Sarah Palin had ever been to this island. She had not.
So to sum up:
Alaska shares a maritime border with Russia: Check
Part of Alaska is 2 miles from Russia: Check
You can see Russia from that part of Alaska: Check
Sarah Palin cannot see Russia from her house: Check
Sarah Palin has never seen Russia: Check
Sarah Palin has no foreign policy experience: Check
Rampant Consumerism
Notice: This post does not contain any links because I do not feel like promoting these brands any more than I already am by writing about them. If you need to find something out about one of the things mentioned in this post, try Google. I hear they have a pretty good collection of web links.
This weekend we went to the mall. I am not normally a mall shopper, but my folks were here for Grace’s birthday and my mom wanted to shop with Grace. We started with Barnes and Noble for some books. Grace wanted a High School Musical book, and I only agreed if she would get a non-licensed book of my choosing. I picked a mystery about Blackbeard. Peter got a Warriors book. It is a series about anthropomorphic cats divided up into clans. He has read them all and the latest just came out.
Next stop, The Apple Store. My mom got a pink ipod shuffle while the kids played with iphones. Then on to Build-a-Bear. Grace made a High School Musical Bear. She named it Troy, after a character from the show. She also purchased at High School Musical T-Shirt and Track Suit. She added a basketball and cell phone. This was pretty horrible. It don’t even think I can take a picture of this. At least the Hello Kitty pajamas for her stuffed cat she got several years ago were cute. On the way out of Build-a-Bear we spotted the Hannah Montana cardboard cut-out. It was my idea to take the picture, but Grace was happy to oblige.
Walking to our next stop, we passed Mrs. Fields. Some expensive cookies were in order. It was cheaper than stopping for lunch. And finally, our last stop was Sports Fan Attic to get Peter a football jersey. Even though it was Grace’s birthday, my mom wanted to get Peter something. He chose a Carolina Panthers “Kasey” jersey. It was a fitting end to our mall visit. Sports properties for boys and entertainment properties for girls. Blue and pink are so last century.
Peter at the Pool
Happy Birthday Grace
What is Social Media
From 30Threads:
Recently Ginny and I [Wayne] attended the re-launch of Social Media Club RDU monthly meetup at iContact office in Durham, NC. The topic was “Who owns Social Media” but for many out side the tech world, they don’t know what Social Media is. Afterwards 30THREADS asked a few of the attendees what is Social Media.
The first part of the video is the “who” and the second part is the “what”, take a look.
Another Benefit of a Front Load Washer
You know that crazy thing that happens with an overloaded washer, especially if it has towels or blankets in it, where it gets unbalanced, rocks back and forth, moves across the floor, until it finally stops spinning with a tub full of wet bedding? Well that doesn’t happen.
The Phone Call
This evening I called a friend on my new internet phone. It worked great at lunchtime, but not so well in the evening. It worked so poorly, that I had to hang up and call her back from my cell phone. After answering, she asked me if I could call her back on her landline, since I had called her on her cell phone. After just a few minutes, she told me that she needed to change phones, since the phone she was on was dying. So far that’s 2 phones for me and 3 for her. The only thing left that could have happened was for her phone to die, and she would have called me back. This would have been to my cell phone, which is currently forwarded to my blackberry, and that would have been my third phone. All this technology just to meet for lunch!
Triangle Tweetup Triathlon
Friday night I joined several local tweeps (Twitter users) at Frankie’s Fun Park for a night of fun. Early arrival James went off to play mini-golf and Ice Ball, so was not a triathlon participate. The plan evolved over the evening as Wayne, Kipp, Marshall and I traveled from one attraction to another. Since this was a new media outing, there were plenty of pictures, plus live streaming video, the whole evening.
We started with LaserTag. The blue team, with me, Wayne and Kipp, won, while Marshall was on the losing green team.
Next up was GoKarts. The final standings were Wayne, me, Kipp and Marshall. Here’s Wayne’s video of the whole race.
Photo by Wayne
And finally, we played some Air Hockey. Wayne and I beat Kipp and Marshall.
Just for good measure, Wayne played a Nascar game and came in first.
We all had a blast and the night ended with trash talking and demands for re-matches. Here’s a link to the rest of my photos.